Thursday, May 28, 2020

Checkout Some Reasons Why Business People Shouldn't Just Rely On Social Media For Online Promotion


Business Owners or organization leaders let me urge you.  Don't just spend countless hours on social media trying to market your business.  It can drain your productivity.

You must avoid constant banter commenting on primarily social issues or just chumming it up with people or social media if you want to build your business. I actually lose money when I mostly comment on the social media platforms.

And some social media platforms actually try to hinder you from getting out certain views, news, and business information. For most people social media platforms helps them keep in touch with friends and connections -- but making money I doubt most are doing it.

For instance the deboosting of controversial views by both progressive and Black thought leaders has been well documented and researched by various groups. There are a lot of articles on it if you google it.

I've seen angel investors on Shark Tank not invest in companies who were making millions on for instance the platform because they said: "Facebook giveth and Facebook taketh away." I've heard of businesses do up to $20 million dollars on Facebook and get their companies wiped out due to algorithm changes.

I've seen people who have followings of 400,000 subscribers on their Youtube channels talk about getting kicked off and constantly suspended on Facebook and other social media platforms for being outspoken Black spokespeople. There is plenty of information out there to learn about deboosting or shadow banning. 

Shadow banning or deboosting is the tricks social media sites use when they don't like what you're posting and ban you without telling you.  You think you're posting to potential customers but you're actually not being shown to significant numbers of your followers or social media connections.  In other words you could have a friend's list of 5,000 people but the social platform only shows your post to 50 people on a regular basis.

Yes, you can make money on social media platforms if you invest in them.  Also you can make money off it if you advertise some quite effectively with some products and services.   If a group is going to talk about Black, business, or social issues a lot on like Facebook and build an active group it will usually allow it because they are building an audience on the platform.

However, If people who are building their own platforms they will deboost and delimit their activities. I don't want to rely on corporate/mainstream/ media to tell our stories. In my experience it doesn't end well relying on others to convey our narrative or promote our businesses.

I make a lot more money on other platforms than for instance Facebook, and get suspended primarily for sharing stories of people doing positive things in our community organizations and businesses. There are times I get blocked from posting in groups that I in fact started. However, Facebook and other social media sites does play a part in my overall scheme of things long term. I would advise any business person to not rely solely on other social media platforms and to ultimately  build their own platform and email list.

Social media sites are always adjusting their algorithms and they have content control persons of various types.  These platforms aren't what they used to be and isn't a long term money making strategy to build an independent business -- they are similar to a matrix. I don't know any sources now claiming Facebook is a great launching pad without paying a lot of money per action in ad buys.

If you just want to make some money, if you play their game, mostly advertising very expensively on nonpolitical issues and contribute to the consumerism yeah you can make some money. However for most people it is a place to primarily have endless political debates or keep up with friends and family.  Advertise if it makes dollars and cents but also keep your eye on independently building your own database and platform for your business.

Contact me and let's see if creative and innovative search engine and social media marketing can realistically out position your established, conservative, slow, and apprehensive techno resistant companies.

Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Publisher, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.


If you need web design, blogging, search engine or social media pro
motion call him at 973-298-6148 for a free consultation. Kamau has helped his clients generate over $72 million dollars in online sales and runs two blogs in the top 1% of popular web traffic destinations in the world.

If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 for a free consultation.



Friday, January 19, 2018

Use The Law Of Reciprocity To Build Your Business




I've heard of the business law of reciprocity and it does work. My daughter and I wrote stories for free and posted hundreds of times about businesses and events in our community and world. These stores were read hundreds of thousands of times. It was a labor of love and if I could I'd do it for free. Obviously you can't build a business on doing everything for free. But now business people are seeking me out asking if I can write articles and put their business on blast?


Thursday, January 18, 2018

Don't Let Crummy Customer Service Destroy Your Growing Business


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Don't sabotage your burgeoning business with crummy customer service. My best and most consistent customers over the years have been startup entrepreneurs, many of whom are people of color, who have built multi-million dollar businesses.

This isn't something I've planned but it is how things have worked out. Usually they aren't into online marketing (being too busy to hangout on social media or figure out search engine algorithms).

Wednesday, January 17, 2018

Put Your Business Idea In the Fast Lane


Do you have a great business idea that you really believe in but you have been having a difficult time getting customers or clients especially online?  Do you really believe in your business idea and know if you found the right online marketing system you would do well?

You'll never reach your business goals and dreams without serious effective online marketing. If you're willing to invest in your business success I can help you get more customers and clients.

Monday, January 15, 2018

Don't Be A Copy Cat And Lose Your Business.



Don't be a copycat in business. It doesn't usually end well. Remember innovate don't imitate.

Be inspired but don't outright try to steal someone's ideas.  This is the tale of two restaurants.

I have a client for a few years locally in the restaurant business. Since I can't put their marketing info on blast let's just call this restaurant "Main Street Restaurant." They have a competitor with a similar name "Main Street Restaurant Grill" which confuses the hell out of people in the community.

My client had the name Main Street Restaurant first.


Because residents are confusing the name Main Street Restaurant, with Main Street Restaurant & Grill, our competitor gets a lot of business from my client Main Street Restaurant.


Wednesday, November 01, 2017

Protect Your Local Business



Did you know the local ad market is a 150 Billion dollar industry in the US? Exactly, I know it is a huge market.

Because of the size of the market there are companies trying hard to capture this market. They have legions of sales people selling ad campaigns to local businesses. Companies like Yelp!, Hubspot, Sign Post, and countless others will call you constantly trying to sell you ad programs.

Three things you may want to avoid:

1. Do not give them ownership of your Google My Business page;

2. Don't give them control of your database; and...

3. Don't sign long term contracts.

When you give them ownership of your Google My Business page you are giving them control of your presence on Google and it will be hell to get it back. Also when you give them control of your customer's database that's your business so they own you.

Also giving them long term contracts will give them legal and financial punitive damages over you if the ads aren't working and you try to pull out of it. I've seen bad things happen to my customers. If you want to know how to effectively advertise or market your business locally inbox me for a free consultation.

Contact me and let's see if creative and innovative search engine and social media marketing can realistically out position your established, conservative, slow, and apprehensive techno resistant companies.

Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.


If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 or contact him contact him at Search Engine Plan

Tuesday, October 31, 2017

Sell More On The Internet


Selling On The Internet


Usually you can't just set up a web page and start successfully selling online. You need to create a sales funnel. In many instances you will need a way to get a good number of qualified or interested visitors to your website. Then in many instances you will need to try to get their email address and follow up with them.

It usually takes at least 6 views for people online to buy from you. An email automated follow up system can increase your sales.


Sure you can sell on other platforms like eBay and Shopify but still try to have your own web presence to sell from too. You never know when other web platforms will try to hike up their commission share and erode your profits. Don't listen to web gurus who tell you that you don't need a website or having one is passe.

If you only sell on other web platforms you have to listen to their rules. For instance Amazon sells a lot of books but they take a larger commission split than you do. You do all the writing, pay for editing, book design, publishing costs, and having the books printed and they get a bigger cut than you do.

It is hard to make money that way. If you need more information on creating a sales funnel hit me up 973-2986148.

Contact me and let's see if creative and innovative search engine and social media marketing can realistically out position your established, conservative, slow, and apprehensive techno resistant companies.

Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.


If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 or contact him contact him at Search Engine Plan