Sunday, September 12, 2004

Top Listings in Search Engines Drive Site Traffic

The following article gives you an idea of how valuable top rankings on search engines are. Kamau

STUDY: SEARCH RANK DRIVES TRAFFIC
Marketers with listings ranked at the top of search results pages receive much more traffic to their sites than those just a spot below, according to a new study. The research, released by aQuantive's Atlas Institute yesterday, found that Internet traffic decreases as keyword rankings drop. Overall, a top ranking generates 10 times the traffic as a spot at No. 10, Atlas said. Traffic was found to drop 10 percent for each drop in rank. "A lot of [marketers'] strategies are driven by their intuition, which tells them the No. 1 ranking is the best to be in," said Young-Bean Song, director of analytics at the Atlas Institute. "What they don't know specifically is what the tradeoffs really are." http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=29458

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