Saturday, November 06, 2004

Google Outsources the Selling of Local Search

It is a very important development that Google has outsourced the selling of local search PPC programs to Bell South. Bell South has a large sales force that can sell search advertising face-2-face to local businesspeople and merchants.

In other words Internet search will become a significant marketing strategy for local business. This is significant because 20% of searches online are for local information. Twenty percent (20%) is a huge amount of searches. If you once thought your local business didn't need to be on the Internet, it is time to get a reality check.

Your competitors will soon be introduced to the importance of local search via sales consultants from Bell South and other advertising rep firms. Don't get caught behind the 8 ball on local search. To read more about the local search trend: Click Here


Additional Vital Stats: 14 Billion dollars made in local advertising. Projected to go to 2.5 Billion by 2008 - 2009 (Jupiter Metrix).

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