Tuesday, March 15, 2005

Getting Good Links One Way Links -- a Great Article by Jennifer Laycock

I recently read an insightful article by Jennifer Laycock on getting good one-way links from other sites. This article is very timely to read because the weight of reciprocal linking is really falling off, in respect to obtaining good link popularity by the search engines.

Jennifer focuses on many of the basics of getting one-way links like articles and directory links but she also introduces some new considerations like RSS feeds (all the talk these days) and other things like product reviews, photo galleries, free tools, and cut and paste code inspired by donation sites.

Ms. Laycock brilliantly suggests doing product reviews of products of established companies and inviting them to link to the reviews on your site. This would of course provide links back to your site from companies with significant traffic and PageRank in Google's algorithm.

Please note: although PageRank doesn't have the weight it once held in Google's ranking system it is still a factor.

She also suggests syndicating your content with RSS feeds because other sites may begin to link to your pages because of your feeds. There are also great directories to list your blog and RSS feeds.

Here is a great article on RSS directories and why they are important: Top 55 RSS and Blog Listing Directories

Jennifer also gives some creative advice on using your own picture galleries to draw inbound links in exchange for use of photos. In similar fashion she also talks about creating web applications or software tools that can be hosted on your site. You would of course consider doing this because inbound links and website traffic would result because you are offering important functionality to your industry. An example of this would be the SEO tools like at Overture, Digital Point, or even mortgage or investment calculators used by real estate and investment brokers respectively.

I would suggest taking the time to read and learn from Ms. Laycock's article: SEO One Way Link Article

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