Monday, March 28, 2005

Google's New Autolink Feature Causes Alarm in Web Marketing Circles!

A new feature in beta test by Google for its toolbar which has Internet marketers up in arms is Autolink. From what I understand the people at Google have created a feature in its toolbar that will put links on a marketer's websites under certain conditions.

Understandably this has become a source of great concern by anybody putting all the time and energy into creating and maintaining a website. Anyone trying to make a real living online knows how hard it is to constantly drive traffic to your site. Google's Autolink feature has the potential to steal hard earned traffic from your site without you being compensated in some way (like with Google Adsense).

According to reports certain content will trigger the Autolinks like if an ISBN # is detected on your web page (these are unique codes for book authors and publishers) the Google Autolinks feature will be activated with links to Amazon and other book resources. Of course this has caused an outrage by many with website owners (yours truly included).

I don't see what gives Google or any other company to try to insert links or any content into my web pages. Google has already cut into subscription rates of its PPC advertisers and others with its popup blockers. Any one with any web marketing experience knows that popups with good offers creates more subscribers than any other method. But Google, Yahoo, and AOL have killed the Golden Goose to some extent with popup killers.

While many people don't like popups (we all hate them) but they work, I don't think Google will get away with the Autolink feature because Microsoft tried a similar thing but public derision drive them away from the idea. In similar fashion I don't think Google will get away with Autolinks because it will hurt the bottomline of the web publishers which partner with Google in some cases.

If Google tries this rollout I think publishers should seriously consider pulling out of Google's Advertising programs in mass in favor of Yahoo's new programs. This will send a strong message that this type of monopolistic behavior by major Internet corporations will not be tolerated! In the mean time people are starting to create code to counter the Autolink feature from Google. Just like people have been able to create DHTML popups to offset Google's popup killer feature in its toolbar, counter code to Google's Autolink will give the small publisher a remedy to this feature.

To Read more about Autolink: Autolink Discussed More at Search Engine Watch

No comments: