Tuesday, July 26, 2005

Myth #6 About Search Engine Marketing - The Point of Search Engine Marketing is MORE Traffic.

While many online marketers are obsessed with getting more and more search engine traffic and optimizing for keywords with countless searches the point of search engine marketing is getting more TARGETED traffic.

I know of some sites with 1/2 million site visitors a month but couldn't become profitable. This proves the point that site visitors "in and of themselves" won't necessarily translate into more sales. The point of your search engine research should be to find qualified web searchers who can eventually support your business financially.

Some times longer more specific keyword phrases will actually yield the leads you need in online surfers more than the highly competitive words with countless searches.

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