Wednesday, November 02, 2005

Google Bombing and Google Bowling, New Terms You Should Know

Two new terms Internet marketers should know being bandied about recently are Google bombing and Google Bowling.

Google bombing is the practice of totally optimizing a website off the page using anchor (or link text). As you may know Google puts a lot of ranking evaluation of your site by giving you credit from the links of other sites linking to your site.

This is sometimes called link popularity, backward, or backlinks. More importantly Google looks at the keywords in the link text describing your site to determine how relevant your site is to web surfers using those keywords.

In matter of fact you can get a lot of high ranking for a website without the keywords appearing on the web page itself because the keywords would actually be in the link text of sites linking to your site.

The practice of optimizing links pointing to a site to help it to rank better with link text is known as Google bombing.

Google Bowling

Google bowling is the new sinister practice of submitting your competitors to directories, link farms, and penalized sites to get them banned or dropped by Google. This is a weakness in Google's system that needs to be addressed.

In theory Google is only supposed to penalize or ban your site for linking schemes and bad neighborhoods that you link to and not sites that link to you. You can't really control who links to you.

However some sites claim that that they have been penalized by their competitors having sites Google frowns upon linking to them. If this is the case this is something website owners should press Google on to address and reverse.

It is a scary notion that your competitors can get your site banned with Google Bowling. Let's work to get Google to reverse this present oversight on their part.

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