Tuesday, November 01, 2005

Should SEO go Underground?

More and more Google is using filters, penalties, and outright banning to contain SEO efforts. More recently it was reported Google was looking to hire search engine marketing firms. This may be an attempt learn SEO strategies and tactics.

Any new strategy that SEO's use to get better rankings in Google, of course it counters -- to neutralize it. The result has hindered the success of even so called "whitehat" SEOs.

More and Google is treating SEO as a form of search engine spam and hacking. Google has the advantage over SEOs because it handles its actions in private.

When SEOs complain about Google dropping them in the results SEO pundits like Dan Thies ask questions like "does Google owe you the right to make a living?" Jill Whalen promotes protecting the integrity of search engines.

The more interesting question and position to me is: should SEOs even care about anything else but good results for their clients via providing good content for their customers? In order to do this should the SEO community seriously consider going underground?

Do you think SEOs should become a secret society to safe guard their strategies and tactics? I think it may have to since any time SEOs get a hand up with Google's algorithm, that becomes popular knowledge, Google -- shuts it down.

What do you think? Join our newsletter and let me know.

No comments: