Saturday, July 23, 2005

Is Google Beginning to Devalue Directory Linking?

Directory linking has been a mainstay of link campaigns for a while. Especially since reciprocal linking is not as effective as it once was. This is why one way linking from Internet directories has gained a lot in popularity over the last couple of years. Now Google is beginning to take away PageRank from DMOZ categories for Internet directories.

I you have a website that uses a lot of directory links for search engine optimization and you noticed your site has lost ground in the last few weeks this may be why. I will look more into this development and get back to you on this latest algorithm change.

Does the Amount of Years Your Domain is Registered Affect Your Site's Search Engine Ranking?

It seems that in Google's latest patent filing it noted that domains that registered for a longer period of time are more likely to be serious business sites and not SEO spam sites. This is one of the reasons they became a domain name registrar.

They obviously feel that sites that register for 5 - 10 years are more serious about their publishing than sites that register for one year. Many people who create spammy doorway pages only register for a year or less "according to some experts". I only register my domains yearly because I feel why tie up money for ten years for a domain. I have a number of domains and this would be relatively expensive.

It really just seems like another way for Google to move more well capitalized sites to the top of their directory results. A good article to read on this subject can be :Read Here

Friday, July 22, 2005

Myth # 5 About Search Engine Marketing - Top Rankings will Translate into Higher Sales.

While it is true that more traffic generated to your website exposes your ebusiness to more leads or potential customers it does not guarantee more sales. Your site has to be able to convert site visitors into customers. Usually the sales process starts out first seeing if you can convince a percentage of site visitors to opt-in to a quality free offer that you make available to them.

If you can't first sell them a free quality product in exchange for their email, you more than likely can't sell them something they spend their money on. However, a site with more search engine visitors will give you the ability to try and test more sales conversion strategies in a shorter amount of time.

Search engine traffic is important to a business but you have to tweak and test ways to turn those site visitors into customers and long term clients.

A Great Article About Google PageRank

There is forever the debate in SEO circles about how important Google PageRank is to search engine rankings. I know from personal experience optimizing sites that Google PageRank is getting less and less important to site rankings.

One of the greatest articles that I read on PageRank is written by Bill Hartzer for Search Engine Guide. You can read this very enlightening article on PageRank by Click Here

Thursday, July 21, 2005

Myth # 4 About Search Engine Marketing - Using Automated Software to List Your Site to Thousands of Search Engines.

We all have seen the email spam and constant bombardment of ads telling us to submit our site to thousands of search engines and sites and drive a truckload of traffic to our sites. This myth is a truckload of crap!

These submission programs are totally worthless. You should submit you site by hand to the major Internet directories, and the search engines will find your site (if you get links from sites already in their database index).

If you buy into these programs you will only get links from primarily Free For All sites (FFA) which bring no traffic and the links are largely ignored by the major search engines. You have been warned!!!

Scaper Sites and the Fight for Virtual Real Estate

As noted by leading Internet Marketer John Reese, websites have become digital assets in a way not achieved before because of Google Adsense. Reese has therefore started calling websites "virtual real estate". Virtual real estate are digital assets and similar to "real" estate because they generate residual income 24/7.

Many marketers small and great are littering the Internet with Adsense generating sites totally created automatically. Many are creating directory type sites with the primary purpose of making money with Google Adsense. They use software like "Directory Generator" to go to your site and take basic information about your site to create Internet directories like "Hub Sites" that rank well in the search engines.

Since they take information from other sites to create a bogus directory they are known as "scaper sites". These sites enable a person with no interest in a particular subject to build directory like sites in days to rank well in the search engines. Of course on the top of these sites they display Google Adsense ads. I understand Google will be trying to derank these types of sites in the future as another form of SEO spam.

The sites seem to be causing problems for publishers with a passion for a topic problems in two ways: 1. They are getting high rankings and causing more legit publishers to lose Adsense money; 2. They are littering the Internet with useless duplicate content.

Furthermore, since Google seems to be deranking sites with too many outgoing links in relationship to other content( to try to get a handle on the situation), it is hurting publishers that sell links or link more liberally. In any event I can't wait for the scaper sites to be neutralized by the search engines. If scaper sites are beginning to bite into your profits may be you should consider reporting them to Google as spam.

Once again we have people who don't want to really work, screwing things up for the rest of us who want to create good content.

Wednesday, July 20, 2005

Myth # 3 About Search Engine Marketing - SEO Work Should be Done after Your Site is Designed.

This myth can't be further from the Truth. Search engine consultants should be brought in before the site is designed. This is because web designers and web developers can unwittingly design or develop sites that are not search engine friendly.

When this happens you will have to pay again to have your site redesigned or modified to be more search engine friendly. Things like Flash Splash Pages and Databased sites can cause problems for the major search engines to index.

Most importantly search engine consultants can come in to do research to tell you if you have a viable market online. Word to the wise, don't invest in a site until you have a search engine consultant confer with you and with your design and development team.

Tuesday, July 19, 2005

Myth # 2 about Search Engine Marketing -- MetaTags will raise your rankings!

Believe it or not I still talk to developers and web designers that feel that Metatags help you optimize your website for search engine rankings. Since Metatags were abused by so many web business people the search engines treat them very passe.

The modern leading search engines put little credence on Metatags. However they are still important for your inhouse or third party search tools like Atomz to give a search function on your site. More importantly they are important for advertising programs like Google Adsense to feed contextual ads to your site. I noticed that I get more targeted ads from Google with my Metatags filled out. Also I read from a reliable source that Yahoo (the Internet's second largest search engine) still uses the description attribute in the Metatags.

So don't abandon Metatags fill them out.

Monday, July 18, 2005

Myth # 1 about Search Engine Marketing: Google Does No Harm.

I am going to try to put together a blog that includes 99 myths about search engine marketing. The first myth is Google is run like some open source company only interested in making the web easier to use. If you fall for this one I have the Brooklyn Bridge I would like to sell you.

Wake up guys! Google is a publicly traded corporation with an obligation to make a profit for its shareholders. It is interested in selling advertising and less in relevant results. Google knows that very few people look beyond the first two or three pages of its results any way. Therefore it only has to provide good results for 15 - 30 positions for any search term. It seems to be favoring a diverse result base for these coverts positions sprinkled with some ecommerce, government, and nonprofit websites (although not necessarily in this order). Actually you have to use the sponsored results many times to find viable products and services in any category.

This strategy works best for Google's bottomline whether it delivers the best results in its search queries or not. I have decided not to be nice and think Google is my friend if I create great content. Google is a gatekeeper plain and simple and the sooner you learn to use her or get around her the better.

Is Page Rank Stinking Up the Web Again?

Again every search engine marketer is trying to steal the spotlight of notoriety with Google PageRank Analysis again. Google is just changed (or raised the bar again).

Why all the mumbo jumbo again when PageRank is primarily bait and switch SEO snake oil by Google any way. In my opinion the best strategy now is to not be so obvious in your optimization and get links from various sources in various ways.

Don't just rely on directory links, reciprocal links, article links or PR listings. But use them all -- because Google can't filter everything.

This discussion is such a waste of time.