Saturday, August 06, 2005

Search Engine Marketing the Internet's Classic Battle Between Street Smarts and Book Smarts

As more webmasters learn the advantages of search engine marketing, the search engines (SEs) will respond to discern which are the true sites deserving of top organic rankings. Despite what some Internet Gurus claim, ironically search engines will not always pick the best sites for their audience. This is because although Internet searchers are their target audience, their customers ironically are really Internet advertisers -- that pay the bills.

Google, MSN and Yahoo are publically traded companies with responsibilities to their shareholders to make a profit. In this regard it is in their interest to have a large pool of advertisers buying space on their digital properties. It really isn't in the SE's interest to have organic search engine optimization (SEO) elevating the fortunes of websites for free. The major SEs would rather eCommerce sites become advertisers in their grand scheme of things.

This constant struggle for top rankings online has caused a continuous and contentious classic battle between street smarts and book smarts online.

Because of the Internet's growing popularity, business without borders, low barrier to entry, and gold rush hype the world's smartest marketers are dueling with the worlds top techies over control of the Internet economy or eCom-nomy valued at close to a trillion dollars!

With billions of people in the future online all over the world -- the stakes couldn't be higher. Search Engine Optimizers (SEOs) use inside information and downright common sense to reverse engineer the algorithms of the search engines.

While on the other hand the search engines employ the worlds top Ph.D and top programmers to keep SEOs from topping out their results and providing adequate and helpful listings to Internet searchers. For instance it is obvious to SEO's that Google is giving a good amount of preference to news, .gov and .org sites.

Despite the fact that these sites are authority sites at first glance, many government and nonprofit sites are not as up to date on their information as commercial sites. Have you ever tried to read some of the information on government sites about marketing and the Internet? These sites many times are just not as up to date in their information as one might need.

Increasingly search engines are penalizing optimized sites for their proactive marketing with a host of delay filters and penalties. If you want to learn how to optimize your site and avoid penalties recently there were two excellent articles on: Google penalties and Yahoo! and MSN penalties