Friday, October 21, 2005

Free SEO Tools

Search Engine Guide has a great article on free SEO Tools. I use some paid and some free SEO tools. Many Free Tools are better or as good as the paid ones professional SEOs use.

But before you visit the Search Engine Guide Article I have three great SEO software apps and resources I would like to recommend.

If you are new to search engine marketing and optimization you may consider reading my book on search engine marketing strategy called: Always On Top

- Three Other Free Tools I would suggest are: Good Keywords the Latest Version 2.0

- Wordtracker and Google's collaboration to find viable Niche markets Nichebot

- Adsense forecast and keyword cross reference tools brought to you by Digital Point Solutions you can check out these tools at: SEO Tools

I search engine marketing you have to have the understanding and tactics of search engine marketing and also then strategy. Read more of this insightful search engine article at: Bill Hartzer

Jakob Nielsen Writes Enlightening Article On Weblog Usability

Dr. Jakob Nielsen:

I a very resourceful although somewhat academic expert on designing web sites for ease of use by site visitors. This field is some times called Usability.

The insights behind usability are informed by the fact that you will sell less software or build an online following if they cannot use your digital application or media. Many times Dr. Nielsen is over the top in his analysis in my opinion but he really makes some very good points in his article on Weblog or Blog Usability.

He gives the Top Ten Design Mistakes of bloggers in their design of their blogs. If you are a blogger take a few minutes to read this article because he makes some very good points.

See Jakob Nielson Article

Wednesday, October 19, 2005

Leading SEO Expert Aaron Matthew Wall, Author of SEO Book - Sued over Blogging Free Speech Issue

One of my favorite sources to read on current SEO developments is leading search engine marketer Aaron Matthew Wall. He has recently been commenting on a law suit from a company called Traffic Power.

Quite frankly I don't know all the issues involved, but I know young Mr. Wall (only 25) to be a straight shooter on what works and doesn't work in SEO work. People like Aaron are becoming personal brands online because of blogging.

This legal action is some what setting a standard on legal rights and actions brought against bloggers. The right of a blogger to express their opinions about businesses has caught the attention of the Wall Street journal (obviously not owned by Aaron Wall).

I am a reader of SEO Book and have emailed Aaron Wall on occasion. I even have a review of his book on my site.

From Aaron's blog I knew this was brewing for some time. Aaron will praise useful services and also tell others when something is a scam.

As a blogger it is hard to tell where to draw the line. There are so many rip-off traffic companies out there you feel obligated to tell your subscribers.

I don't know all the issues in the Traffic Power law suit, however I think a person should be able to express their opinion about their business experiences and outlook online.

I see sites advertising and have even experienced some services telling you they will run your ad and get you millions of impressions. Then you discover their Alexa ranking is 3,500,000 and they are putting your ad in rotation with 16 other advertisers.

It would take them forever -- and they still couldn't get you a million impressions! They are just rip-offs and when you let others know to avoid these traffic fraud type companies they get mad and want to sue.

I am doing a lot of testing of different ways to drive lots of targeted traffic to my sites, but 60% of the companies I try are total rip-offs. Many of them I suspect generate traffic bots and not actual people.

When we blog our readers expect us to have a personality and give them the inside scoop and our opinion on things. Legal action like this will really make our jobs more challenging to say the least.

Not only are companies trying to sue bloggers for their commentary, but also for feed back left by blog users. Believe it or not Mr. Wall is also being sued just for his remarks but also for remarks some of his blog readers left on his blog!

I think Aaron is courageous in taking a stand for the ability to express his opinion, and the right of his blog users to also state theirs. He is helping to keep the Internet as a media of free speech.

I wish Aaron Wall well in his decision to not take his personal or critical commentary down on Traffic Power. He shouldn't have to feel afraid to state his opinion on web marketing matters, even when some companies don't approve of their reviews. These companies would do better improving their product and put less time into suing and other forms of intimidation. You can read more about Aaron Wall at: SEO Book

Tuesday, October 18, 2005

Earth to Google -- Or is it just me?

Some people who read my blogs and articles on a regular basis may think Google is the company I love to hate. Not really, I just want them to step off their high holy horse of Internet Iconomy.

I know Iconomy is not a word, but what better term to describe a major established Internet brand shot full of hubris. Google has many times been found to be one of the worlds strongest corporate brands by marketers who do this type of research.

But Google is more than a major brand it is an Internet Icon that has become synonymous with search.

Furthermore they have a bounty of capital and even more intellectual capital. I guess for such a company a little hubris is to be expected.

However, at some point they have to come back to earth with their product Google Earth. Recently in India and also other so called "3rd world countries" are asking that Google Earth not show high resolution satellite photographed images of their capitals.

Governments abroad are asking for privacy because they are afraid terrorists will get their hands on these aerial photos and plan attacks. This is of course a reasonable fear the foreign governments face. It is reported that Google has backed away from providing photos of the US capital and government buildings.

This on the heals of Google providing autolink features to add links to webmasters pages and image search which enables web searchers to ripoff webmasters copyrighted art files. Is it me -- or is Google totally out of control?

Can you imagine a stalker or criminal watching your house and observing your movements from a remote location for days in order to attack or rob you? Earth to Google -- not just governments, but we regular people need some privacy too!

The big companies and governments may be able to negotiate privacy from Google's peering eyes, but the rest of us seem like an after thought to Google's grand scheme of domination of the digital ether.

Google as the search engine of all human knowledge and information seems to be the end, but their means to achieve this goal is threatening.

A prominent technologist once said "privacy is dead... get over it."

But if you erode privacy isn't freedom ultimately also at risk?