Friday, February 24, 2006

How Will Diversification In Search Engine Marketing Affect Your E-Business? Post 2

In our first post we wrote about why search engines are diversifying. In our 2nd post we begin to share why diversifying your search engine strategy is the right move.

Webmasters need to realize the potential of shopping search engines to optimize online sales. For one, the interface of this kind of search engine is very different from the traditional ones; they sort goods by categories. For example, if you are looking for MP3 players, you can narrow down your search by citing brand names, player models, memory space, and price considerations.

However, merely optimizing your web site for the generic category will not yield concrete click through results. Webmasters need to bring about a drastic change in their search engine optimization strategies.

Keyword optimization must consider the unique format of shopping search engines. An advantage to the current situation is that searches can be confined to local areas. This is where you should wisely employ services like Google Adwords.

This service allows you to choose the countries and areas where you want your ad to be displayed. Thus, you will not need to pay for ads being clicked through in Singapore when you can only sell your product in California. This translates into a more economic mode of operation for pay-per-click advertising (PPC).

In our next post we will reveal more advantages to search engine diversity in your marketing mix.

No comments: