Wednesday, February 01, 2006

Search Sites Have Doubled the Conversion Rates of Other Online Promotional Efforts

A very informative article has surfaced from web analytic ASP Web Side Story. It shows traffic driven from search engines is almost double the sales conversion rate than other forms of Internet promotion.

In other words, people driven to sites from search engines are twice as likely to buy on a website. The only traffic the produced more conversions was bookmarks or direct domain requests from browsers. Read the whole Search Engine Sales Conversion Article

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