Wednesday, April 05, 2006

Forget Cheap eBooks -- Why Selling FSBO Real Estate Should be Your Next Hot SEO Focus. Part 4.

In our 3 previous posts we discussed the good marriage between search engine optimization (SEO) and marketing real estate online using for sale by owner (FSBO) listings. In this posting we quickly explore how effective marketing real estate can be on the search engines.

Here are some tips on selling your property.

Putting your property on the market is important, but it is even more important to market your property so that its best qualities are highlighted. Make it easy for the buyer to see for himself that this property has more to offer than the other homes on the market.

Online advertising is becoming one of the most effective ways to sell or rent real estate. If you do a search for local real estate in your area, you will notice that real estate brokers advertise heavily on the search engines like Google and Yahoo!.

According to one major real estate association more than 60 Billion dollars a year in real estate sales are driven by the Internet! My wife and I received ten (10) times more leads to rent our townhouse condo listing it on Google than advertising listings in major newspapers like the New Jersey Star Ledger and even the New York Times.

This is true despite the fact that newspapers are traditionally the places most people think of advertising real estate.

The New Jersey Star Ledger and the New York Times Sunday Editions (where our property was listed) have audited circulations of half million and four million respectively.

However, targeted search engine advertising totally outperformed them! This is why you should consider marketing your own real estate property online like your broker more than likely will.

In our next post we will share our thoughts on the great opportunities for search engine marketers and searchpreneurs to profit from the lucrative real estate market online.

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