Thursday, January 26, 2006

Search Marketing Standard Launches as First Magazine to Provide Inside Look at Search Marketing Industry

It was announced today that a brand-new publication -- “Search Marketing Standard” -- has been launched to cover the search industry. This magazine will be the first and only periodical completely devoted to the world of search marketing.

New York City, New York, January 26, 2006 -- It was announced today that a brand-new publication -- “Search Marketing Standard” -- has been launched to cover the search industry. This magazine will be the first and only periodical completely devoted to the world of search marketing.

“Search Marketing Standard” is expected to set a benchmark in the industry by offering a cohesive collection of timely advice and reporting breaking trends for online business owners, entrepreneurs, and professionals who market themselves on search engines such as Google AdWords, Yahoo! Search Marketing, Microsoft Search (MSN), Searchfeed, MIVA (FindWhat), ePilot, Kanoodle, Enhance Interactive, Search123, Mamma, and many others.

The first issue of the full-color, high-quality magazine is set to be released in May 2006, and will be published worldwide on a quarterly basis. The publisher also announced that until February 28th, subscribers in the U.S. will be eligible to receive a free one-year subscription to “Search Marketing Standard” by registering directly on www.searchmarketingstandard.com. International subscribers will be charged a nominal fee.

“Search Marketing Standard” will cover pay per click advertising, search engine optimization, web analytics, click fraud, local and contextual search, and other search-related topics. Each publication will feature articles and advice from leading experts in the field, interviews with the who’s-who of the industry, reviews of the most popular tools and services, latest news and trends, and much more.

The magazine’s publisher, Boris Mordkovich, commented that, “The goal of the magazine is to bring all of the information that's floating out there to end-users that need it to improve their advertising campaigns in a simple yet effective way.”

Magazine’s parent company, MordComm, Inc. has long been known to develop innovative products and services for search marketers and online businesses, which include a popular tracking and click fraud monitoring tool -- AdWatcher , as well as free informational portals -- PayPerClickUniverse.com and SEMBooster.com. It has also published a best-selling book -- Pay Per Click Search Engine Marketing Handbook. “Search Marketing Standard” is MordComm’s next venture in developing ground-breaking and practical tools and services.

For more information, please visit: Search Engine Standard

Tuesday, January 24, 2006

Google Gets Heat On Anemic Start of Video Search

The company I love to hate Google is receiving much negative press about the release of its video product. I guess a lot of people are getting a jump start into video. People seem to be complaining that too many novices to video production are stinking up the new Google Video search engine's results.

A recent article by a writer in the New York Times stating that both "trash and treasure" were included in this latest Google foray. Google's video service is proven to be so far less than perfect.

But so what?

Everything Google is expanding and engulfing anything remotely related to information in any form.

Google is expanding recently into

- Site Statistics

- Classified Ads (with Google Base)

- Magazine Advertising

- Radio Ad placement

- Cable TV ad placement

- satellite Mapping Technology

and these business roll-outs are only the tip of the iceberg in what we presently know about.

Like any aggressive growth company Google does not wait to achieve perfection before rolling out new web services. It gets those services online and then perfects them (especially if they show promise).

Google teaches us small business people especially website owners a lesson. We shouldn't wait for the perfect site, web app, ezine, or digital video before rolling them out.

I now counsel my web clients to get out a preliminary site to age through the Google sandbox. We do this while we are perfecting a more complex site. If the Googles and Microsofts of the world can afford to be less than perfect so can we little guys.

Focus more on completion of your web products and less on perfection and perhaps you'll on your way to being the next Google or Microsoft.