Thursday, February 16, 2006

Only 11% of Search Engine Marketing Dollars Spent on SEO

I have found it surprising that only about 11% of search engine marketing dollars are spent on search engine optimization (SEO). About 83% is spent on pay-per-click (PPC) campaigns. The balance is spent on things like Pay-Per-Inclusion programs.

This information is very revealing and is explored and opined about by SEO writer Stoney deGeyter of . He discusses why more companies are willing to invest in PPC and not SEO. He also feels they could be losing a golden opportunity to expand their business.

I agree with Stoney because the last time I read information on search engine click-thru rates about 60% of people click on the organic results before they click on the PPC ads. You can read the full article on: Search Engine Ad Dollars