Wednesday, March 01, 2006

How Will Diversification In Search Engine Marketing Affect Your E-Business? Post 3

In our previous posts we explained how search engines are diversifying. Therefore, we strongly suggested that you diversify your SEO efforts accordingly. In this post we will briefly reveal the advantages to specialized shopping search engines. Even auctions sites are developing advanced search engine functionality that is invaluable as both a research and promotional tool.

Another advantage is that shopping search engines enable a seller to post images of their products. Buyers can view thumbnail images of the product offered. For example, you can put up pictures of an MP3 player in shades of green, orange, yellow, and white. This makes a buyer feel more confident in their choice and increases the likelihood of a sale materializing from the visit.

Auction sites like eBay are a phenomenon. Auction sites have evolved to have their own sophisticated search functions. The search function on eBay is an excellent source of market research. The search function will go beyond finding products, and actually tell you what products sold and what they sold for in the marketplace.

Armed with this information you know what products sell and what they will sell for in the eBay marketplace. This is invaluable info to have before you either invest in products or bid on them.

With the powerful eBay search tools it functions like a global online flea market on steroids. In our next post we will revisit the development of auction sites as a type of search tool.