Wednesday, April 05, 2006

Forget Cheap eBooks -- Why Selling FSBO Real Estate Should be Your Next Hot SEO Focus. Part 4.

In our 3 previous posts we discussed the good marriage between search engine optimization (SEO) and marketing real estate online using for sale by owner (FSBO) listings. In this posting we quickly explore how effective marketing real estate can be on the search engines.

Here are some tips on selling your property.

Putting your property on the market is important, but it is even more important to market your property so that its best qualities are highlighted. Make it easy for the buyer to see for himself that this property has more to offer than the other homes on the market.

Online advertising is becoming one of the most effective ways to sell or rent real estate. If you do a search for local real estate in your area, you will notice that real estate brokers advertise heavily on the search engines like Google and Yahoo!.

According to one major real estate association more than 60 Billion dollars a year in real estate sales are driven by the Internet! My wife and I received ten (10) times more leads to rent our townhouse condo listing it on Google than advertising listings in major newspapers like the New Jersey Star Ledger and even the New York Times.

This is true despite the fact that newspapers are traditionally the places most people think of advertising real estate.

The New Jersey Star Ledger and the New York Times Sunday Editions (where our property was listed) have audited circulations of half million and four million respectively.

However, targeted search engine advertising totally outperformed them! This is why you should consider marketing your own real estate property online like your broker more than likely will.

In our next post we will share our thoughts on the great opportunities for search engine marketers and searchpreneurs to profit from the lucrative real estate market online.

Tuesday, April 04, 2006

Forget Cheap eBooks -- Why Selling FSBO Real Estate Should be Your Next Hot SEO Focus. Part 3.

The Internet has made the real estate boom possible. You can book and buy property from anywhere in the world in any corner of the world. If you are sitting in New York, the Internet makes it possible for you to view, price, bid, and buy property in Florida.

With the Internet, you can access hundreds of sites featuring homes of all shapes and sizes, budgets, locations, and custom features.

Home owners who want to sell their properties without the commissions or hassles associated with a real estate agency can register their properties on sites that are specially designed for sale by owner (FSBO) real estate. Most sites allow you to easily register your property.

You can provide prospective buyers with details about your property, photos of the home and the site, and your availability. There is even software you can use to take site visitors on a virtual tour of your home (you could never do this in traditional print real estate advertising).

Such sites provide home owners with the opportunity to reach a large pool of buyers simultaneously. The sites offer guidelines and tips for home owners to help them advertise their property successfully.

In our next post we will discuss why FSBO real estate and SEO is a good marriage made in heaven.

Sunday, April 02, 2006

Forget Cheap eBooks -- Why Selling FSBO Real Estate Should be Your Next Hot SEO Focus. Part 2.

In our last post we suggested that savvy search engine marketers look past selling inexpensive eBooks in view of selling more expensive items like real estate online. Obviously real estate is a high ticket item that lends itself to online promotion. This is because of some of the following issues.

Have you ever felt your ideal home purchase was hassled or made more difficult by real estate agents or brokers commissions or motives to sell at the highest price?

If you've been down that path and disappointed with the results, then there is another way for you to either put your property on the market or buy property. FSBO real estate offers both buyers and sellers the opportunity to bypass the real estate broker.

FSBO real estate is real estate that is simply: For Sale By Owner.

It's a simple and effective concept. The owner of the property puts the property on the market himself/herself and does not list it with a real estate agency. The home owner does not pay the agent a commission and is responsible for finding prospective buyers on his own.

FSBO real estate may not have been possible a decade ago, but the Internet's ability to reach into everyday life has ensured that we can achieve what was once impossible. In other words, it is possible for a home owner to sell his property without contacting a real estate agent.

The simplicity and success of this concept is easy to see. Millions of homes and properties are available for sale online.

In our next post we will look further into the importance of search engine promotion of real estate.