Monday, September 18, 2006

Read the Search and Prosper Article in Fortune Small Business

September 18, 2006
Kamau Austin

Black Parents and Autistic Daughter Make Fortune Online

Montclair NJ - Just 5 years ago Kamau Austin was too poor to afford a computer. Today Austin is being featured in the September issue of Fortune Magazine Small Business as one of the few Black American experts on marketing on Google and other major search engines. This is a far cry from a few years ago when he didn't even know how to login to the Microsoft Windows Operating Systems. As an additional challenge, Austin and his wife Carol's daughter was also diagnosed with autism.

At first, they were devastated by their daughter's early diagnosis. Then they experienced a period of denial. Then Austin decided to focus on being a stay-at-home dad; to achieve this goal, he developed a website design business and later also developed a successful search engine marketing business. While his wife sacrificed to keep the family afloat with her stable job and benefits, Austin spent his time developing an innovative Internet marketing strategy. Their daughter made slow and steady progress with early intervention and specialized education to ameliorate her condition.

Despite financial and medical struggles that would strain any family, the Austins are still together and making tremendous strides. They hope to encourage other Black families with similar challenges. Their daughter has been mainstreamed into general classes and school curriculum. The Austins credit her success to outstanding teachers, their aides, and responsible staff and principals. The Austins also spend a lot of time on helping their daughter with her homework, reading with her, and getting her involved in extracurricular activities.

In the business and financial world, Kamau Austin has grown his business enough to be able to outsource work to nine independent contractors. He is also the first African American to author, print, and publish a book on search engine optimization and marketing entitled Always On Top - How to Get the Highest Search Engine Ranking for Your Website - Every Time! Moreover, he had developed Always On Top into a full book and video training system, The Search Engine Efficiently Maximized eBusiness-the S.E.E.M.e. training system. Always On Top (ISBN# 0-9786678-1-6) was designed to encourage African Americans and other small business people of all backgrounds to become Searchpreneur©s (a word he copyrighted) and grow their business with both peak and deep visibility on the search engines. Austin feels "the search engines are the greatest free media promotion vehicle of our lifetime-and maybe ever!"

The Austins have been receiving recent national media because of their past struggles and their success. Today Kamau and Carol own real estate and other investments. Austins's search engine company presently runs search engine marketing and online PR campaigns for both small businesses and some multimillion-dollar companies. Out of respect for those companies and their online strategies, Austin refuses to divulge their names.

Not everyone is convinced Internet marketing offers strong business opportunity. Brian Scott, an established tax preparer, has seen some of his clients lose a lot of money in Internet businesses. However, Austin's expertise is evident in that one of his sites is number one in the world and competes daily against 44 million other websites. He makes tens of thousands of dollars alone from advertising he carries on his site from Google's Adsense program. Best selling author Walt Goodridge of Turn Your Passion into Profit considers Austin one of the top 50 Internet marketers in the world. Andrew Morrison, who became a millionaire before his 30th birthday, has appeared on Oprah Winfrey, and who has been featured in the Wall Street Journal, Advertising Age, and countless media outlets cites Kamau Austin as "his new inspiration on Internet Marketing."

Austin explains that "the search engines drive over five billion people to websites a month. One billion of those searches every month are for local businesses." The Internet economy is a trillion dollar industry. Therefore, Austin wishes African American media would focus more on the opportunities in this burgeoning industry. He notices the major business media is constantly illustrating the promise and potential online and wishes Black media would do more of the same. Austin invites those who want to know more about search engine marketing opportunities to take his free online course or pick up his book and video training system at:

Check out the Fortune Small Business Article click here.

How to Prosper Beyond Virtual Real Estate

By Kamau Austin, Stay-at-Home Dad and Searchpreneur©

In my last series of articles on "Prosper with Virtual Real Estate and Digital Assets - Parts 1, 2, and 3 I defined virtual real estate and digital assets. We explored virtual real estate (VRE) sites as sites primarily embedded with Google Adsense™ or Yahoo Publisher's Network (YPN) ads. The purpose of these sites is to be monetized with PPC advertising from Google, Yahoo! and new players in this industry. We did try to discuss this new industry with the realism. We revealed the love and hate relationship Google and the other search engines have for these sites in this regard.

For a recap of this series visit the Search Engine Plan Blog at:

Despite the fact that these VRE sites may make Google close to 4 Billion dollars this year it is in a war to stem the tide of Adsense™ with quasi-content or duplicate content overwhelming quality and unique sites within the Google index or database. In short it doesn't want duplicate or low quality content miring its organic results within the search engine result pages (SERPs). Needless to state the resistance to Adsense™ focused sites by Google will make it difficult for most people to make a windfall of cash within the program despite the assertions of some Internet gurus who claim to generate hundreds of thousands of dollars a year in the Adsense™ program.

Furthermore, I explained despite the aforementioned difficulties generating VRE cash, at least with the assistance of Google's free organic search results, this industry was here to stay! Google and Yahoo! will soon be generating 5 or 6 billion dollars with these burgeoning industries. Moreover, since most people only check up to the first two or three pages of the SERPs this gives the search engines somewhat limited inventory that has high value.

With only 3 pages worth bidding on (although for a seeming unlimited amount of keywords) the search engines need publishers to provide them unlimited inventory to display their advertising. In short Google and YPN need online publishers in order to expand and make more money for their stockholders. Google will never make its targeted goal of 100 Billion dollars in revenues without a ubiquitous visibility on the over 20 million business websites presently online.

The ambiguity in which Google™ views and treats VRE sites has created tension within the Google culture (I call it the warring souls of Google) and threatens to tear it apart. For many in the web marketing community Google seems to be almost schizophrenic demonstrating a multiple business personality. On one side you get the kinder "do no harm" Google and on the other side you get the all power seeking "Google Gods".

Despite these challenges, in my last series of articles I suggested ways to prosper with VRE sites using deficient search engine marketing.

Most importantly we developed a working definition of what is a digital asset. I hope you would agree that VRE sites could qualify as digital assets. This is because they can work to make money for you -- without you physically having to be there working. As we pointed out in our last series of articles digital assets and virtual real estate making just a few hundred or thousand dollars a month can generate as much or more cash flow as traditional real estate. Just think about it, you would have to invest tens of thousands of dollars and commit to a mortgage of hundreds of thousands of dollars to rent units that generate the income of even small VRE sites. Plus with VRE sites you don't have the landlord tenant issues.

We will finish our discussion of building digital assets tomorrow.