Saturday, October 06, 2007

Is the Web the Best Platform for eBusiness?

This may sound like a confusing question because
most people confuse the web with the Internet and
vise versa. You may be thinking ecommerce is
powered by the web. This is not necessarily

On the web you could be competing against
millions or tens of millions of other sites.
Unless you are real good at search engine
promotion, content marketing, co-reg leads, Blogs
and RSS, and Web 2.0 social marketing you are
swimming against the tide.

But do other net platforms like eBay, Craig's
List, and Amazon offer better sales returns
because of their focus? While these are web
destinations once you sign on to the system you
are on a sales platform much different and
powerful than the WWW.

There are many people making a lot more money
selling on eBay, Craig's List, and Amazon than
having their own website.

Do you sell on any of these marketplaces?

What has been your experience?

Do you have integrated marketing between these
online platforms?

Let's share on what is the best platform for

Friday, October 05, 2007

How to Sell Internet Advertising

My background is in ad sales. And most traditional
advertisers buy on a cost per thousand basis or CPM (M is
Roman numeral for a thousand).

Most corporate advertisers try to pay in the range of 5$ to
$15 for general market advertising. But corporate
advertisers want you to have a lot of traffic, readers,
listeners, and viewers depending on the media. Plus they
may ask for you to be an audited publication.

I think if you can get advertisers in your niche asking
them to pay $5 to $10 CPM is fair. If you know how to
build a high PR website you can also get them to pay for

On the web you have a few ways you can sell advertising:

(1) CPM
(2) PPC or CPC Pay or Cost Per Click
(3) Link Brokering
(4) CPA Cost Per Acquisition (when someone buys or takes a
certain action.

Promote Offline to Build Your Internet Business

There is a lot of truth to the fact that a lot of money can
be made offline. When I first started off in Internet
marketing I tried all the regular things taught.

I have made money doing Adsense, Affiliate programs, and
now my own products. I even have an Amazon best selling
book for search engine optimization books.

However, I got a business coach who built a multimillion
dollar business to work with me to take my business to the
next level. The coach Andrew Morrison of
Small Business got me to focus on the
Internet more as a sales channel and less of a marketing

He showed me how to do offline seminars in banks and
seminar settings. My income really increased as a
consultant to multimillion dollar companies.

Online we all do a lot of similar things but when I do a
seminar with just 10 people in a room I sell a bunch of
infoproducts and get some good clients paying thousands of
dollars for services.

When I am featured in offline national magazines and radio
stations I generate tens of thousands of dollars in
consulting fees and infoproduct sales. If you are finding
selling online is very challenging perhaps try doing
offline advertising, seminars, and PR.

In other words try using the offline world to promote more
or be your marketing channel and your websites to seal the
deal. Your website becomes more of your sales channel to
collect the money.

Thursday, October 04, 2007

How to Get Traffic From Online Articles

Many people use online articles as a way to drive website traffic. Articles not only help establish you as an expert but can help you with SEO as well. Lets take a look at some quick tips.

1. It is not that you just write good articles but the distribution of the articles are just as important. Do (a); (b); and (c) www.ideamarketers. There are at least 4 others you should do.

I would also recommend a article distribution service like and This will get you on literally thousands of sites driving you traffic. Plus the links from other sites will eventually help you with SEO.

If you get a good article distributed with you could get a few thousand visitors overnight from some big sites that subscribe to this service.

Get a good editor for your articles who has reasonable prices. I recommend

She is my secret weapon. She has an MA in English and charges less than $20 for a full length article of about $700 - $800 words.

Don't underestimate the power of getting your articles professionally edited. I noticed more high quality sites with editors publish my articles because they are professionally edited. Editing costs a little money but it pays off.

Lastly do press releases that are professionally edited. I have appeared in major magazines and radio stations often because I submit press releases to and other niche press release distribution services.

Tuesday, October 02, 2007

Did You Hear about this Traffic Source?

One of my favorite net traffic gurus John Reese has come out with what I think is -- a great idea. He has come out with a traffic exchange program for bloggers.

Bloggers can use as much traffic as possible these days with so much competition. Reese's new program is called Blog Rush.

Blog Rush seems to be very promising. It has the setup similar to banner exchanges but since Blogs and RSS are more popular and viral than banner ads it has more potential for success.

To consider and checkout the Blog Rush click here.