Saturday, April 26, 2008

Is Race Still a Factor in Marketing Online?

I design search engine friendly websites as my main
business. I had my picture on my site and received no
quote inquires from non-blacks unless they were targeting
the African American market.

I take my picture off my site and I get quotes from all
people. People may buy ebooks from Willie Crawford and
Stephen Pierce but they have transcended race because white
gurus have given them the stamp of approval because of
their undeniable genius. They have become a part of the
inner circle of online Gurus.

But in ten years of Internet marketing we have only two
people who are black in the inner circle. This is sad.

There are young black Internet marketers who are just (if
not more successful) than Steven Pierce and Willie Crawford
who I both deeply respect.

For Instance Dante Lee and Veda Brown of Black News and
Black Gospel Promo respectively make over 500,000 dollars a
year in online sales and they aren't even known in IM
circles. There are Hip Hop related entrepreneurs making 6
figures or millions with websites who aren't acknowledged
for their IM savvy at all.

So we still have an old boy network in IM who are elitist
and out of touch with what is going on in niche ethnic
markets. Then there is the issue that selling IM to black
target markets is very tough.

Quiet as it is keep Willie Crawford and Steven Pierce stay
away from targeting the African American online community
because they are a really hard sell. No one know why it is
hard to get blacks to buy from blacks online but it is a
reality.

I am starting to make good inroads into selling to the
African American community but it is taking every bit of IM
knowledge and insight I have learned the last 9 years as an
Internet marketing.

Race does matter when selling to the African American
market online. But it shouldn't be an excuse not to do
well online.

Look at Barack Obama's campaign. I saw "Rednecks for
Obama" the other day! I never thought I would see the day
a Black man might win the presidency for the US in my life
time.

If a Black man can be a serious candidate for President and
transcend race in the US we in IM can do it too. It will
be a challenge to do so - we still have to be twice as good
to get half as far.

Bio: Kamau Austin helps Businesses
Survive, Rise, and Thrive Online Sharing
Search Engine and Social Marketing Strategies
Check-Out his latest training system at...
http://www.AlwaysOnTopBook.com/ams.htm or
Learn how to finance Your Internet Business at...
http://www.RaiseCashFast.com

Friday, April 25, 2008

How can You Really Make Money in Affiliate Marketing?

A recent person in a forum asked if one could really make money with Affiliate Programs. They seemed really demoralized with the whole process. The following is some of my experience with Affiliate programs.

I can feel this writer's pain. I have been there done that.

I consider myself a fairly intelligent person who for years
tried everything to get some affiliate sales. I began to
feel the affiliate business was just bull.

I did some SEO research and discovered a niche that had a
lot of traffic. I went to Click Bank and found some
products.

Then I started to sell an eBook in my niche. However the
companies weren't reputable and Click Bank got rid of them.

I tried to do a direct partnership deal but got ripped off
for my commissions. Later I began to do well with Adsense
and partnered with people with good products and created
affiliate programs. Some of these people never considered
their own affiliate programs before.

Eventually I created my own products. But it all starts
with finding a niche people are passionate about. You can
tell this type of niche by search traffic and the number of
ads carried on Adwords.

Kamau Austin helps Businesses
Survive, Rise, and Thrive Online Sharing Search Engine and Social Marketing Strategies Check-Out his latest training system at...
http://www.AlwaysOnTopBook.com/ams.htm or

Learn how to finance Your Internet Business at...
http://www.RaiseCashFast.com