Tuesday, December 22, 2009

Google's Facebook & Twitter Deal for Live Search Risks Your Privacy

Recently on Facebook many of my friends have been complaining about FB's new privacy rules. They are concerned because their posts to friends, associates, and family will be made available for the world to see.

Of course there are ways a person can avoid this with privacy settings on Facebook. However, many people aren't aware of how much of the information they posted on Facebook and Twitter to some extent, are being made public.

The new relaxing of privacy on Facebook is causing a lot of concern by its users. But there is something deeper going on that meets the eye.

Facebook, Twitter, MySpace, and other social media sites want their content to be made available on Google's search results. Why you may ask? Because content is valuable and will draw more readers outside their online communities. This increased visibility can be monetized by the search engines and large social media sites.

So from this point forward you have to be careful about what you post on Facebook, Twitter, MySpace etc. Remember employers are now looking on Facebook to screen potential employees.

Insurance companies are doing background research on insurance customers. So be very careful about what you put online.

Since I use Facebook primarily for business I welcome the increase in visibility. The increased live results from the social media giants will give search engine and social media marketers a larger digital profile.

More links and exposer for tweets, blogs, posts, articles, video, and podcasts on Google from Facebook, Twitter, MySpace, and the SMs will give us more content juice.

Content is King online. So businesses who took the time to integrate social media into their marketing efforts will reap the benefits of the increased search engine exposer.

So what exactly is live search? And why should you care?

It is another web 3.0 innovation to go along with geo-targeting, personalization, universal language translation, profit income automation, and social media maturation. It is the ability for Google and the major search engines to get the posts, updates, blogs, tweets, video uploads links, and anything people put on dynamic forums or social media sites as they happen in real time.

In the past Google had to send out spiders to index the web and categorize it. Depending on whether the info was on a static site or a blog this could take anywhere from a couple of days to a month for a search engine to index the information.

No longer will this happen on major social networking sites. As soon as you post, blog, or tweet, the information could be available live on Google within seconds.

This is important to Google because you may not be a major news outlet or media property but can see something happen outside your door which is important. Or your ideas on a very timely subject can be recorded on Google in real time. To see how Google live search works see the YouTube video from Google on the new functionality below...

I'll research this and weigh in on it in our next web marketing seminar or webinar. I knew there would be a convergence in search engine and social media. This shows the rising synergistic relationship between the two.

Monday, December 21, 2009

Search Engine and Web Marketing Stories from 12-21-09

Facebook is quickly becoming the most sticky social networking site. Stickiness is the ability for a website to keep visitors engaged on the site for an extended amount of time.

In marketing you have to go where the customers are. Now a lot of people are spending time on the social media sites. Of course the two most popular are Facebook and Twitter.

Social media can help a company brand itself, communicate well with its customers, do polls and customer relations and other things to expand your digital profile. This is why this week we will cover some interesting stories on Facebook and Twitter.

1. Here is a great article on Retweeting on Twitter

2. Using Facebook to find a job. Since businesses are using Facebook to do background research on job applicants many employment seekers are looking to flip the script.

Job seekers recently ran advertising research to see if they could grab the attention of potential employers. This is a very interesting development you should take a look at.

Facebook is going to have to become known for getting results for its advertisers. This is the case whether serving up personal employment ads or business ads to be a major media player. Check out this blog on using Facebook to advertise to employers.

3. The Open Source Database Program MySQL is at risk of being owned by Oracle. Check at the appeal of the MySQL creator here to keep MySQL out of their hands.

Saturday, December 19, 2009

Google's Search Rankings Favoring Corporate Brands More

Google's President Eric Schmidt, set off a fire storm of controversy when he referred to much of the Internet as being a "cesspool." He seemed to feel that much of the Internet was filled with unverified information.

A big corporate brand endorsing other corporate brands. Sounds like more of the status quo to me. The following is one of his statements...

"Brands are the solution, not the problem," Mr. Schmidt said. "Brands are how you sort out the cesspool."

"Brand affinity is clearly hard wired," he said. "It is so fundamental to human existence that it's not going away. It must have a genetic component."

My independent nature really gets on edge when I think about major corporations taking over the Internet because they have the money to build and finance a trusted brand. But what is the lesson behind branding that we can all learn from this development?

A brand is more than a logo or advertising message of a company. From what I understand it is the core values of a company.

Companies want to brand so their products have higher perceived value in the marketplace. It will become more and more important for smaller companies to brand themselves to have natural search ranking and relevance in the future.

We will all have to create great websites that establish value, trust and credibility in the future to brand ourselves online. Structure a great site that really helps and informs people in your industry and you will eventually rank higher and sell more.

If we become compelling brands ourselves we will have the opportunity again to swing Google, Bing, and the major Search Engines in our favor. They will have to protect their own brands as providing the most valuable and not necessarily the most corporate websites to their users.

For more information on brands click here

To read the article on Google's Algorithm change's towards brands go here

Monday, December 14, 2009

Search Biz Bytes ~ Mid December

Key: FYI (For Your Info); KTS (Kick the Science)

FYI - Google is on Target to do 20 Billion dollars in Sales this year. This is equal to the ad sales of NBC, ABC, CBS, & Fox combined.

It's Official - Future Trends 4 Web Marketing 2010 will be Dec. 16th 2009, 9PM EST. RSVP @: The Search Engine and Social Media Webinar.

Kick the Science ~ KTS . There are 6.7 Billion people in the world. Only 25% are Online. But there were 113 Billion searches in Sept. 09!

Kick the Science (KTS): Search engine usage increased over 50% last year. Google has the largest marketshare 63%. Youtube is now 2nd in SEs

KTS: 6.7 Billion people in the world. Only 25% of them Online. But in November there were 14.8 Billion videos watched online. Do You Video?

KTS ~ Youtube is the most popular video download source with about 7 Billion downl'ds a month. See more at: http://www.searchengineplan.com/

FYI ~ Asia Has the Largest Internet Population Online at 738,257,230 out of 3.8 Billion people. So their market penetration is about 19.4% online.

KTS ~ North America (USA & Canada) have the largest percentage of people online at 74.2%. Next is Oceania/Australia at 60.4%. Europe is at 52%.

Wednesday, November 25, 2009

Reason 2 to Attend Future Trends 4 Web Marketing 2010 Webinar: Plan to Succeed

We talked about strategy in our past posts. The strategy I suggested was developing a digital profile online.

As we stated having a digital profile was having a presence on digital media like:

(1) Your Website
(2) Blogs & RSS feeds
(3) eNewsletters
(4) Autoresponders
(5) Social Media Pages: FB, MySpace, LinkedIn, etc.
(6) YouTube Videos
(7) Podcasts
(8) Search Engines
(9) Article Distribution Sites
(10) Other Peoples Sites

But doing all this work takes planning. Or it can become overwhelming and time consuming.

You don't want all this work to eat into your time of running your core business. Therefore planning is key to running your operation. The axiom fail to plan is in fact planning to fail is especially true with Internet marketing.

Get on the inside track of planning your digital profile. Join us December 9th for Future Trends 4 Web Marketing 2010 and learn advanced search engine & social media promotion

Saturday, November 21, 2009

Reason 2 to Attend Future Trends 4 Web Marketing 2010 Webinar: Develop a Digital Profile

In the past you had to be a techie or hire one to have a presence online. Geeks and techies tend to be less social.

However, the tide has turned and very social persons can now survive and thrive online. All it takes is some know how and the willingness to develop your diversified and dynamic digital profile.

Your digital profile comprises bits and bytes of digital media online which represents you, your business, or brand. Videos of your friends, family, and business activities is one form of digital profile.

Podcasts are also audio representations of your digital profile. Article marketing is a written or textual representation of your digital profile.

Your profile pages on sites like Facebook, MySpace, Imeem, LinkedIn, and myriad other sites are representations of your digital profile. Your website is another example of your digital profile.

But your website isn't enough to represent you online anymore. You need a diverse presence online to have a powerful digital profile.

The question becomes how can you manage such a large and diversified digital profile? That's a lesson for another day. For more on Digital Profiling Goto Future Trends 4 Web Marketing 2010

Thursday, November 19, 2009

Reason 1 to Attend Future Trends 4 Web Marketing 2010 Webinar: Strategy

A lot of people talk about search engines, social media, blogging, online PR, and other forms of marketing like they are a strategy or goal unto themselves. But these are just means to achieve your business goals and strategies.

What would happen if you built up a strong presence across the major social media sites like Facebook, Twitter, LinkedIn, with thousands of contacts each. You then built a business model around this and tomorrow all these places went out of business?

Or what would happen if all these sites became passe and less popular? If your business model is built around them or even Google -- you would be up craps creek!

At the Future Trends 4 Web Marketing 2010 Webinar we will talk about what your strategy should be when using these various forms of media. Sign up to attend this insightful Search Engine and Social Media Webinar.

Wednesday, November 18, 2009

Future Trends 2010 Web Marketing Webinar 3.0

Are You Ready to Jump Start Your Business Out of this Crappy Economy? The answer may not be in working harder.

You instead want to work smarter with Web 3.0 marketing technologies. Don't let the tough economy crash your dreams of being financially independent.

Given geo-targeting and worldwide social media technology capabilities small business has better opportunities now than ever before to reach their target customers. Dadpreneur Kamau Austin, will share new web technology secrets that have helped him rebound from serious health and personal challenges to be again at the top of his business game.

Don't be confused by all the negative media or media hype about gloom and economic doom. If you apply them you will benefit from revolutionary technologies that can position you on some of the fastest growing and most popular websites like Facebook, MySpace, YouTube, Google, Bing, Orkut, LinkedIn, Ning, and Blogger with local geo-targeting precision. Stay tuned and join our mailing list for the future webinar at Search Engine Plan

Tuesday, November 17, 2009

Facebook Proves Effective for Marketing

This is a great article. It's nice to know people are building lucrative businesses with FB advertising which leverages their geo-targeting potential.

I've used other free methods to tap into their geo-targeting technology and increase both my info-product sales and web marketing services.

I do agree that FB is strong as a customer service application in that a lot of my clients like to reach out to me on the platform.

People can also utilize technology like the Free FireFox browser which processes FB code quickly and add-ons like Yoono to post and monitor their FB, Twitter, Myspace, and Imeem accounts at one time speeding up their workflow quite a bit. Check out How To Do Facebook Marketing

Saturday, November 07, 2009

Why Search Engines Are Important

Many business persons are still not quite sure about how search engines can help their business. However, according to com.Score, a leading Internet statistic source -- there are over 113 Billion searches done a month online.

For example there are only 6 Billion people on earth. There are over 14 Billion searches done in the US alone.

Search engine usage has grown over 50% in the last year. But other than sheer volume and popularity how can the search engines help drive people to your website.

Discover why it is imperative for you to have a good search engine marketing strategy. Check out the video below.

Tuesday, November 03, 2009

What is a Search Engine? How do They Work?

Every month there are over 113 Billion searches done online! We all use search engines like Google, Bing, and Yahoo!: to find Internet information. Did you ever wonder how they actually work?

Discover the inner workings of search engines and Internet directories with this free video.

Learn how search engines work. Discover the inner workings of search engines and Internet directories. If you are online more than likely you have used search engines to find things.

We all use them online but if you are a business person you may want to know how they work. This screen capture video by dadpreneur and searchpreneur Kamau Austin illustrates how search engines work. If you are trying to learn more about the use of search engines start here with this video. It explains the basics of how they work and what they do.

Tuesday, October 27, 2009

Social Media Sucks

Social Media Sucks! According to leading Internet Marketing Guru John Reese. John Reese is known for being the first person in IM to sell 1 million dollars in 1 day from information products.

John feels despite all the social marketing (SM) gurus selling us hype that: Social Media Is the most OVER Rated Marketing concept in the history of the planet! I feel social media marketing is S&M marketing. Good if you receive pleasure from pain.

What do you think?

Sunday, October 25, 2009

Check out our New Video Channel

More and more people prefer to see their information with video online. Therefore we are changing with the times and creating more video content. The video below expands upon our concept of developing a digital profile.

Check out this and other videos we have in our video channel.

Thursday, October 22, 2009

How to Increase Your Business 50 Percent Using Google Local

Kamau Austin Learn How a FREE listing in Google Local can increase Your Business or Life Coaching Practice 50% - 65%. This new video explains why you may be losing marketing your business to thousands of potential customers a month on Google. Best seen in HD on YouTube. Check this out...

Wednesday, October 14, 2009

Google Local and Social Media Make this a Great Time for Small Business.

Despite constant analogies to the Great Depression, this stagnate economy does have some bright spots. Today's entrepreneur has tools at their fingers tips our ancestors never had like the Internet with Google Local and Social Media.

We don't do our progenitors justice when we compare our times to the Great Depression. The Internet gives us both access to international markets and local consumers all with targeted razor sharp precision.

This news video explains why, contrary to popular belief, now may be one of the best times for small business. Take a look at this interesting news video.

Saturday, October 10, 2009

Here is the Video - Why now is a great time for business.

Is this Crazy Economy Driving Your Business Local

Is there Opportunity for Your Business Despite the Depression/Recession?

Is there Opportunity for Your Business...
Despite the Deep-Recession? I feel too many parallels are being drawn between our period and the Great Recession. I don't think we do our ancestors justice to compare our time periods.

We have a lot of advantages our forebears didn't have. For instance the Internet gives us cheap access to International markets.

Check Out this Video

On the other hand geo-targeting technology used by companies like Google, Yahoo!, and Facebook helps local businesses targets customers for free? eBay is like the world's largest employer of businesses. Never before could so many people get in the business game. Do you think now is a good time for your business?

Are You Utilizing Google Local for Your Local Business? If you answered no to these questions now is the time to do so.

Sunday, September 20, 2009

Thank You for Your Support of the Search & Social Media 3.0 Seminar

Thank you my Facebook friends for Supporting the Search & Social Media 3.0 Seminar. Workshop or Webinar anyone? Let me know if anyone is interested in attending a fullblown workshop on the event.

I will also be doing a webinar as well. Can anybody share any ideas on the best webinar software to use?

Please let me know.

Thursday, September 10, 2009

Personalized & Local Search with Social Media Drives Web Marketing 3.0

Many businesses are beginning to tap the benefits of social media on Facebook, Twitter, YouTube, and LinkedIn. Some are networking successfully with local groups on these sophisticated website communication platforms. However, many overlook using the powerful promotional opportunities made available with the local map functions on both Google and Yahoo!

Google is calling their local map functions recently merged with local business search: Google Local. This is a rich platform becoming more helpful to both local searchers and businesses alike.

The personalization of social media platforms to match you with friends, co-workers, and professional connections merged with the ability of search engines to geo-target people, businesses, and organizations comprise the nexus of online marketing. I call this development Web 3.0 marketing.

Entrepreneurs are finally warming up to social media with various results. But many aren't quite sure how geo-targeting technology on Google, Yahoo!, Facebook, LinkedIn, YouTube and other social media sites can increase their business.

On September 17th, 2009, I will be sharing some of my astonishing and successful discoveries on both advanced search engines and social media platforms. Join us at the next the Search Engine and Social Media Seminar 3.0.

Our theme for this seminar will be "this Time it's Personal". Check out the exciting insights this seminar has to offer at: Search Engine and Social Media Seminar 3.0 Click Here

Monday, July 27, 2009

B00ST Your Business on Google, YouTube and FaceBook

Are you looking to increase your local business in this tough economy? You may be overlooking the latest and most effective GEO-Targeting marketing trends online.

Learn to Get On Top of major search engines like Google, Bing and Yahoo! Also Master Facebook, Twitter, YouTube and other high traffic social media sites.

Discover how to promote your business, church and nonprofit organization with new local geo-targeting technologies. Whether You are looking to earn income with eCommerce or develop a strong online brand and digital profile don't miss this enlightening evening on search engine and social media promotion.

Why Search for Customers When You can have Your Customers Search for YOU? Join us Thursday, July 30th, 6:00 PM - 8:00 PM at Above & Beyond 26 Park Street, Suite 2000, Montclair, NJ 07042 in Montclair, New Jersey, for this Free Seminar and learn to profit more online with your business. Network with other local entrepreneurs.

Refreshments will also be served. Since seating is limited RSVP now at: The Free New Jersey Search and Social Media Seminar or call toll free: 866-324-9669.

Thursday, July 23, 2009

Are You Ready for Digital Profiling?

So what exactly is a digital profile? A digital profile, from a marketing stand point, is the overall online presence of your business or personal brand. As Google, the search engines, and marketing interests can track your personal preferences online, digital profiling will be something else which is a discussion for another day.

It includes various and numerous places that your business or personal brand is mentioned, referred to or has a presence. It could be on a myriad of places.

It may start out as your business or personal website but would increasingly include your comprehensive presence on Google, Bing, and Yahoo!

For instance you could have an article marketing campaign and appear on tens of thousands of sites of other publishers or even in their RSS feeds. Such a campaign would get your personal brand out there on the Web and even establish you as an expert in your field.

In stark contrast your digital profile could also be an autoresponder series that’s preprogrammed with information you would like to share with your email subscribers. It could also be your posts on popular social networking sites like FaceBook, Ning, MySpace, or Twitter.

Moreover it would include videos on YouTube and mp3s on iTunes. It is any content you have online that represents you.

Your digital profile is your online expression and representation of yourself. A website is only the beginning of your online marketing efforts today.

You have to make sure everything you do online is a good symbol of your core values and put your best foot forward with this digital footprint. The online audience will be able to search and find your digital profile probably from this point on into eternity.

To Find Out How Digital Profiling Can Help Your Business Check Out

Monday, July 20, 2009

Build Your Business Online with A Digital Profile

These days building your business online is more than just having a website. Your website might be thought of as more of a central focal point or epicenter of your online promotion.

This may be more of the reality because you control your website. Therefore, you decide the focus and the purpose on your own website.

But your website will only be successful in relation to other major websites, applications, and online properties online. This is the case even if you have an ad budget in the millions of dollars to drive visitors to your site.

For instance your site will need to get site visitors from high traffic online destinations. These high traffic destinations today will be search engines like Google, Bing, and Yahoo!

Search engines are crucial to getting ongoing Internet traffic. These online destinations get Billions of online visitors a month. We already know this if you are reading this information.

But increasing social media sites empowered by video are becoming important online media properties in which to get web traffic. FaceBook has over 250 million users as of this writing, MySpace is holding up at about the same numbers.

YouTube.com reported in May 2009 about 7 Billion videos a month downloaded. In May 2009 it was reported by com.score that there were about 16.8 Billion videos downloaded on the Internet with over 50% being requested on YouTube.

Since your website is essentially a file on a computer (called a server) it is similar to a Word Document on your PC or MAC in that: NO One knows about IT but you and maybe your loved ones! In order for people know about it you have to get links or an online presence on other high traffic sites.

The more exposure on high traffic sites like Google, Bing, Facebook, MySpace, YouTube, LinkedIN and Yahoo! the better. Therefore, our goal in marketing our businesses online isn't just building a nice website but we have to develop a digital profile on high traffic online destinations and drive traffic to our sites.

This is a change in the thinking of many entrepreneurs looking to promote themselves online. But a change that is necessary to thrive and survive online.

Join me to learn more about digital profiling for your business at our free seminar Check it out below...
Free Search Engine and Social Media Promotion Seminar

Sunday, July 19, 2009

It's Good to Do Free Seminars Again

Check Out this Free Event On...

"How to" Profit with Your Business Online from New Geo-Targeting Technologies from Google, Bing, YouTube, Yahoo!, and FaceBook.

This is really timely information for local businesses. Me and my staff have used the insights in this seminar to drive thousands of local prospective customers for startup businesses in New York and New Jersey within a week of launch.

Date: Thursday, July 30, 2009 Time: 6:00 – 8:00 pm.
Place: Panera Bread, 15 Bloomfield Ave, Montclair, 07042

Visit Our Seminar website page at Search Engine and Social Media Promotions in New Jersey