Tuesday, December 22, 2009

Google's Facebook & Twitter Deal for Live Search Risks Your Privacy

Recently on Facebook many of my friends have been complaining about FB's new privacy rules. They are concerned because their posts to friends, associates, and family will be made available for the world to see.

Of course there are ways a person can avoid this with privacy settings on Facebook. However, many people aren't aware of how much of the information they posted on Facebook and Twitter to some extent, are being made public.

The new relaxing of privacy on Facebook is causing a lot of concern by its users. But there is something deeper going on that meets the eye.

Facebook, Twitter, MySpace, and other social media sites want their content to be made available on Google's search results. Why you may ask? Because content is valuable and will draw more readers outside their online communities. This increased visibility can be monetized by the search engines and large social media sites.

So from this point forward you have to be careful about what you post on Facebook, Twitter, MySpace etc. Remember employers are now looking on Facebook to screen potential employees.

Insurance companies are doing background research on insurance customers. So be very careful about what you put online.

Since I use Facebook primarily for business I welcome the increase in visibility. The increased live results from the social media giants will give search engine and social media marketers a larger digital profile.

More links and exposer for tweets, blogs, posts, articles, video, and podcasts on Google from Facebook, Twitter, MySpace, and the SMs will give us more content juice.

Content is King online. So businesses who took the time to integrate social media into their marketing efforts will reap the benefits of the increased search engine exposer.

So what exactly is live search? And why should you care?

It is another web 3.0 innovation to go along with geo-targeting, personalization, universal language translation, profit income automation, and social media maturation. It is the ability for Google and the major search engines to get the posts, updates, blogs, tweets, video uploads links, and anything people put on dynamic forums or social media sites as they happen in real time.

In the past Google had to send out spiders to index the web and categorize it. Depending on whether the info was on a static site or a blog this could take anywhere from a couple of days to a month for a search engine to index the information.

No longer will this happen on major social networking sites. As soon as you post, blog, or tweet, the information could be available live on Google within seconds.

This is important to Google because you may not be a major news outlet or media property but can see something happen outside your door which is important. Or your ideas on a very timely subject can be recorded on Google in real time. To see how Google live search works see the YouTube video from Google on the new functionality below...

I'll research this and weigh in on it in our next web marketing seminar or webinar. I knew there would be a convergence in search engine and social media. This shows the rising synergistic relationship between the two.

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