Tuesday, December 22, 2009

Google's Facebook & Twitter Deal for Live Search Risks Your Privacy

Recently on Facebook many of my friends have been complaining about FB's new privacy rules. They are concerned because their posts to friends, associates, and family will be made available for the world to see.

Of course there are ways a person can avoid this with privacy settings on Facebook. However, many people aren't aware of how much of the information they posted on Facebook and Twitter to some extent, are being made public.

The new relaxing of privacy on Facebook is causing a lot of concern by its users. But there is something deeper going on that meets the eye.

Facebook, Twitter, MySpace, and other social media sites want their content to be made available on Google's search results. Why you may ask? Because content is valuable and will draw more readers outside their online communities. This increased visibility can be monetized by the search engines and large social media sites.

So from this point forward you have to be careful about what you post on Facebook, Twitter, MySpace etc. Remember employers are now looking on Facebook to screen potential employees.

Insurance companies are doing background research on insurance customers. So be very careful about what you put online.

Since I use Facebook primarily for business I welcome the increase in visibility. The increased live results from the social media giants will give search engine and social media marketers a larger digital profile.

More links and exposer for tweets, blogs, posts, articles, video, and podcasts on Google from Facebook, Twitter, MySpace, and the SMs will give us more content juice.

Content is King online. So businesses who took the time to integrate social media into their marketing efforts will reap the benefits of the increased search engine exposer.

So what exactly is live search? And why should you care?

It is another web 3.0 innovation to go along with geo-targeting, personalization, universal language translation, profit income automation, and social media maturation. It is the ability for Google and the major search engines to get the posts, updates, blogs, tweets, video uploads links, and anything people put on dynamic forums or social media sites as they happen in real time.

In the past Google had to send out spiders to index the web and categorize it. Depending on whether the info was on a static site or a blog this could take anywhere from a couple of days to a month for a search engine to index the information.

No longer will this happen on major social networking sites. As soon as you post, blog, or tweet, the information could be available live on Google within seconds.

This is important to Google because you may not be a major news outlet or media property but can see something happen outside your door which is important. Or your ideas on a very timely subject can be recorded on Google in real time. To see how Google live search works see the YouTube video from Google on the new functionality below...



I'll research this and weigh in on it in our next web marketing seminar or webinar. I knew there would be a convergence in search engine and social media. This shows the rising synergistic relationship between the two.

Monday, December 21, 2009

Search Engine and Web Marketing Stories from 12-21-09

Facebook is quickly becoming the most sticky social networking site. Stickiness is the ability for a website to keep visitors engaged on the site for an extended amount of time.

In marketing you have to go where the customers are. Now a lot of people are spending time on the social media sites. Of course the two most popular are Facebook and Twitter.

Social media can help a company brand itself, communicate well with its customers, do polls and customer relations and other things to expand your digital profile. This is why this week we will cover some interesting stories on Facebook and Twitter.

1. Here is a great article on Retweeting on Twitter

2. Using Facebook to find a job. Since businesses are using Facebook to do background research on job applicants many employment seekers are looking to flip the script.

Job seekers recently ran advertising research to see if they could grab the attention of potential employers. This is a very interesting development you should take a look at.

Facebook is going to have to become known for getting results for its advertisers. This is the case whether serving up personal employment ads or business ads to be a major media player. Check out this blog on using Facebook to advertise to employers.

3. The Open Source Database Program MySQL is at risk of being owned by Oracle. Check at the appeal of the MySQL creator here to keep MySQL out of their hands.