Tuesday, July 15, 2014

How to Get Google to Promote Your Local Business

Most Search Engine Promotion Experts would agree Google favors brands. Therefore, rather than chase Google for local search engine listings position yourself so Google has to respond to your brand building efforts. What do I mean by that?

  Small businesses need to create brands on the local level using both traditional media and online media so people start searching for their brands.  Therefore, Google has to respond to their brand building efforts.

This is because Google doesn't really make content they more organize and facilitate our content building efforts. So if you create a strong local brand for your business it's in Google's interest to list you where they're users can find you.

We owners should try to establish a strong viable presence on social media directing people to their websites/blogs for more info.  Get listed also or featured on major media websites in the news by putting out press releases.  This can effectively be done with local media if you can create a good local human interest story.

When Google sees citations about your business and website on news media sites (even good local ones) this begins to build your brand with Google. Social media presence and people liking and linking to your website especially on Google related platforms and authority sites can only help your online branding efforts. If you need more help building an online brand contact me at Search Engine Plan


Bio: Search Engine Buzz is Published by DigiDadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.

If you need web design, blogging, search engine or social media promotion contact him at Search Engine Plan

Before You Invest in an Internet Service Ask Around

Recently a very promising Internet Whizpreneur with a revolutionary technology complained he is having a problem with Godaddy. Let me put it in his own words...

"Godaddy's email marketing service sucks! Been in email hell for a week with no resolution! They are costing me thousands!"

He is launching a Crowd Funding campaign and raised $6,000 in his 1st day. So him not having a reliable email system is costing him thousands.

He goes on to state the problem is being addressed but "I just want to let other entrepreneurs to know to spend extra and use a real service like Constant Contact."

Folks before you go big time with your Internet business make sure you hire an Internet consultant who knows the ropes about Internet marketing.
Before you invest significant money into a Internet business or looking to create an online presence for your local business I would suggest talking with people who actually make money online and have built very large email databases of tens of thousands of people. It may seem like you're saving money but you are losing money. 


In regards to Godaddy why use it? I tell people if you have a real internet business you should not be on Godaddy.

GoDaddy is training wheels for Internet business. Don't go there you're gonna have problems in the future and support will be whenever they feel like getting around to you. SMH


In regards to his comment on Constant Contacts, it isn't great either. The reason is the platform doesn't have the ability to put the 1st names of your contacts in the subject line of the email.

Putting individualized First names in the Subject Line of the email will greatly increase the open rates for your emails. Plus Constant Contacts doesn't get past tough spam filters and will end up in trash bins or spam folders and cost you money too.


Again Constant Contacts have great marketing to get market share with ads just like Godaddy. But you'll learn they aren't very effective with delivery. Moreover, Constant Contacts is like training wheels for Internet business and email marketing. I don't know any very successful email marketer that uses Constant Contacts.


"Word to the Wise" - Before you invest in Internet marketing platforms for your website, blog, and email get some professional insight from people successful in online marketing.  And no that's not just your web designer.

Web designers are some of the worst people to ask Internet marketing advice because most are so enamored with Flash and creative graphics they aren't directly tuned into strategies that impact your bottomline.

Bio: Search Engine Buzz is Published by DigiDadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online. If you need web design, blogging, search engine or social media promotion contact him at Search Engine Plan



Thursday, March 06, 2014

7 Essential Steps to Jump Start Your Start Up Business

Before you go into a startup please be realistic.  Over 80% (actually I've read as high as 95%) of small businesses fail within 5 years.  In order to not be in that statistic learn as much about your industry and running a business in it as you can.

1. Avoid launching a business without any glimpse that it will make money - not just in your mind but in the real world.  Try to avoid taking a noncritical view of your business. Especially, if you don't have a lot of capital to waste do your due diligence before starting a business endeavor as much as possible.

2. Test in consumer shows or trade shows in your industry - if there is a viable market for what you are offering and listen to feed back to see if people are willing to spend money for what you are offering.

3. Join an existing business, even if you are a volunteer - in your industry to see how they are run before taking your leap of faith.  Learn what makes money in your industry and how to sell products and services with the most profit margins.

3. Gain inside knowledge on your industry - so you know the seasonal shifts which will affect your cash flow. If you can learn not only the operations of a business but the sales and marketing aspects as well you will be on much more solid ground running that business.

4. Discover how the major players in your industry operate - and see if you can model some of their behavior and how you can fill a niche better than your major competitors.  Save as much money as you can before you start and get mentors in your industry.

5. Clean up your credit and try to get a good source of financing to fall back on or aggressively leap forward with whether this source is an angel investor, crowd funding source, or some reliable microfinancing sources.  Create a compelling digital footprint online including an automated email follow up system, social media presence, a search engine friendly website, Google+ and Bing Local listings, and a blog.

6. Build a good team to support - you with savvy business mentors, family who can work with enthusiasm in the business, and people you trust.  You can't build a successful business by yourself - you need a team.

7. Consider doing a business plan - and run it by your support group and potential investors. I strongly suggest this.  By taking the steps above your business plan will be that much more informed and compelling to potential investors.

These preparatory moves will save you a lot of time and headache in the future. You will be in the elite 5% of business startups that actually make it. If you need mentoring or consulting on starting up your business or Internet marketing contact me at Search Engine Plan.com


Tuesday, March 04, 2014

3 Sensational New Innovations that Tech Savvy Business Owners Should Know

1. Facebook Buys Message Service WhatsApp for an Historic 19 Billion Dollars


Facebook CEO Mark Zuckerberg
Foreshadowing increasing irreversible trends in international business, driven by digital innovation, I see a bright horizon for small businesses without borders. Major recent developments by Google and Facebook, two major players in the tech industry, will have real beneficial impacts for small or emerging businesses.

These developments will no doubt empower them to have more of a ubiquitous presence without the massive capitalization usually associated with global commerce. The following are 3 promising tech developments you as a savvy tech business owner should know about.

Recently Message Replacement app WhatsApp, was bought by Facebook for 19 Billion dollars! WhatsApp is reported as having 450 million users (twice the size of Twitter).

The venture capital firm Sequoia Capital, invested 60 million dollars to back this startup and now it's ROI will be worth about 3 billion dollars say industry analyst reporting to the Wall Street Journal. This ranks as the largest-ever purchase of a company backed by venture capital.
 
However, I can't help but  wonder if many business people in the US have ever heard of WhatsApp, or use it's service? I've never even heard of them before and  they already have 450 million users.

This goes to show you the international scope of social media and mobile apps.  A company can command 19 Billion dollars to be bought out and ironically very few people have heard of it in the US.


Philip Green, a hedge fund investor and consultant with a tech background said recently "I have been using WhatsApp for over three years, but I will admit it was introduced to me by my London and European contacts. I don't think any of my American friends use it or have even heard of it."

However, some tech savvy people I talked to who hailed from Caribbean countries like Miquel Soares, who has family in the Caribbean uses WhatsApp as an inexpensive way to stay in contact with friends in the Caribbean. Soares confides "I use WhatsApp to stay in touch with family and friends in the Caribbean. The cost is less than $1 a year for unlimited texting so it is really a no brainer."
Hedge Fund Expert Philip Green

Facebook will make WhatsApp a stronger brand in the US.  This is a good development especially for business owners and the public at large because many have markets and family in the Caribbean, South America, India, Europe and Africa.  They will now increasingly have a low cost option to send text messages and stay in touch with business contacts, customers, and family throughout the world.

The WhatsApp co-founder and CEO Jan Koum, will join Facebook's Board of Directors, and he is now reportedly worth about 6.8 Billion dollarsI wondered if this buy is going to increase the value of Facebook and by how much?
  
However, some contrarian investors feel that really protectionism is behind this recent move "it's similar to a record company signing an artist intentionally to keep them off the shelf" said one online user.  But 19 billion is a too much to pay just to shelf a company in my opinion.

This move for Facebook has to be about a great ROI down the road. For instance when the WhatsApp business gets to 1 Billion users paying $5 dollars a year or maybe even $2 a month for the service Facebook will handsomely recoup their investment.  

Moreover, I also asked Green if he thought "WhatsApp is worth the investment for Facebook?" This is what he had to say "of course WhatsApp, is over-valued and not worth $19 Billion, especially  since WhatsApp has barely made $20 million a year in revenue since its inception. But it's not about current worth, but exponential growth. Mark Zuckerberg and his Facebook boys know what they are doing. Trust me."

Obviously having the option of buying an inexpensive texting app to contact people outside the US will be a great thing for tech savvy business people especially since WhatsApp is rumored as expanding into the voice market as well in coming months. This will empower business people to communicate with people internationally at a low cost. 

In light of the recent buy of WhatsApp by Facebook here is a good idea how it can help you: http://ow.ly/tSInX 
 

For more info checkout the Wall Street Journal's site link: Go To the WSJ site

Also Recently in Tech News

 2. Google Acquires False Click Detection Company Spider.io


IT Expert Miguel Soares
Google is always investing in programming/development enhancements like most tech companies, and is also into acquiring companies with advanced technology to advance it's ranking algorithm.  False clicks and impressions is a big problem for Google and other online media companies.

This is why Google recently bought a company known as Spider.io to help detect false ad impression activity created by bots.  I asked Miquel Soares, an IT project manager for top level corporations what he feels about this new tech buy from Google.

He stated "they are very nimble, and really leverage these companies to solve an issue.   Resistance is futile. By detecting and eliminating the bots, they can promise their clients authentic clicks.  Google is also probably looking to get a competitive advantage over Yahoo and Bing." I agree with Soares this is a nimble move for Google.


This is an especially important development for entrepreneurs on all levels.  Entrepreneurs in our promising online digital marketing space can now look to invest in Google advertising with more certainty.

Google and major search engines offer some of the most targeted potential customers exposure of any mass media today.  This is because it matches web users looking for certain information on products and services with companies, organizations, and individuals who can be a solution to their problems, wants, needs, and desires.


No other media can really do this so effectively. Even with the advent of "Big Data" giving companies access to the personal buying habits and interests of so many people, and social media's ability to find large numbers of web users with similar interests, the search engines reach people in real time proactively exactly when they are searching for something

This is the case especially with Google because reportedly they command a 68% to 80% of the search engine market landscape.

It makes it imperative for business owners to use modern search engine promotion like pay-per-click advertising on computers or mobile devices.  Large numbers of potential customers, many in and for local communities and neighborhoods, are using mobile devices and computers to find businesses, services, and information in their area.

Honestly, search engine advertising is increasing getting more expensive, especially in popular or viable industries, due to the nature of the online bidding process.  So it is important that you get every bang for your buck.  Therefore, Google cutting down on click fraud is a good thing for business people looking to do or already actively engaged in doing search advertising.

With Google getting smarter and more aggressive with marginalizing search engine optimization (SEO) with its ranking algorithms, advertising will become the more default promotion of choice with web marketers or business people looking to have a visible search engine presence.  Therefore, they need to know their money is being well spent.

Business owners could be leaving considerable amounts of money on the table not using search engines to position their businesses. For more info on this tech biz development with Google See the Full article


3. A Major Upgrade for Google Maps

Major Enhancements now Available with Google Maps. Who doesn't use Google Maps right?  Google Maps is usually the segue into getting driving, transit, and biking directions to distant places for most people online using either mobile devices, PCs, or MACs.

Google Map Street side view of Jamaica Ave, Queens NYC

Billions of people all over the world take advantage of the brilliant artificial intelligence technology behind Google Maps to get to unfamiliar destinations. It also give excellent time predictions to get to a particular location even if you are traveling by public transportation in a big city like New York.


On a practical level I use Google Maps to get to business meetings in areas I'm not familiar with. It works like a charm especially with pictures and satellite shots of far away places in suburbs, towns, cities and other locations I'm not familiar with at all. For instance Southeastern Queens, being as close to the suburbs as you can get in NYC, is where many people own cars, bikes, and take public transportation.  Therefore, I used Google Maps' latest stunning satellite pic technology to get a "lay of the land" before traveling to distance places in Queens, NY.   

Over the years Google has been spending a fortune with promising new features powered by synergistic technologies like Google Earth.  Now Google obviously has integrated its powerful satellite viewing technologies more fully into Google Maps. Savvy business owners should take a couple of minutes to see the amazing cool features that the new Google maps has to offer.

The experience of using the new Google Maps is stunning.  Pick a city like New York, LA, or Paris and click Streetview and it's almost like visiting the destinations in person.


Try it when you reach your distant destination it will feel like an actual déjà vu experience. You have to check it out.  The Wall Street Journal gives 5 great features of the new Google Maps at: http://ow.ly/tTmN4

Also the bottom line for business people or investors who have stakes or investments in Google or Facebook this will be good news for their stock portfolios. These are very important tech developments to know about for tech savvy business people.

Written by Kamau Austin, blogger and web marketing professional, of Search Engine Plan. For effective promotions in social media and search engine marketing contact Kamau Here 

Kamau Austin





Friday, February 21, 2014

Hedge Fund Investor Weighs in on Facebook Buy of WhatsApp for 19 Billion

Recently Message Replacement app WhatsApp, was bought by Facebook for 19 Billion dollars! WhatsApp is reported as having 450 Million users (twice the size of Twitter). The venture capital firm Sequoia Capital, invested 60 million to back this startup and now it's ROI will be worth about 3 Billion dollars say industry analyst reporting to the Wall Street Journal. This ranks as the largest-ever purchase of a company backed by venture capital.

I wonder if many people in the US ever heard of WhatsApp, or use it's service? I've never even heard of them before and they have 450 million users.

This goes to show you the international scope of social media and mobile apps.  A company can command 19 Billion dollars to buy it out and ironically very few people have heard of it in the US.


Hedge Fund & Tech Investor Philip Green
Philip Green, a hedge fund investor and consultant with a tech background said recently "I have been using WhatsApp for over three years, but I will admit it was introduced to me by my London and European contacts. I don't think any of my American friends use it or have even heard of it."

The WhatsApp co-founder and CEO Jan Koum, is to join Facebook's Board of Directors, is now worth about 6.8 Billion dollars. I wondered if this buy is going to increase the value of Facebook?

However, some investors feel that protectionism is behind the move "it's similar to a record company signing an artist intentionally to keep them off the shelf".  But 19 billion is a lot to pay to shelf a company. This move for Facebook has to be about a ROI down the road.

For instance when the WhatsApp business gets to 1 Billion users paying $5 dollars a year for the service Facebook will handsomely recoup their investment. 

I also asked Green if he thought WhatApp is worth the investment for Facebook.  This is what he had to say "of course WhatsApp, is over-valued and not worth $19 Billion, especially since WhatsApp has barely made $20 million a year in revenue since its inception. But it's not about current worth, but exponential growth. Mark Zuckerberg and his Facebook boys know what they are doing. Trust me."

For more info checkout the Wall Street Journal's site


Miguel Soares IT Expert
Also recently in the news: Google is always investing in programming/development enhancements like most tech companies, and is also into acquiring companies with advanced technology to advance it's ranking algorithm.  False clicks and impressions is a big problem for Google and other online media companies.

This is why Google buys a company known as Spider.io to help detect false ad impression activity created by bots.  I asked Miquel Soares, an IT project manager for top level corporations what he feels about this new tech buy from Google.

He stated "t
hey are very nimble, and really leverage these companies to solve an issue. Resistance is futile. By detecting and eliminating the bots, they can promise their clients authentic clicks.  Google is also probably looking to get a competitive advantage over Yahoo and Bing." I agree with Soares this is a nimble move for Google.   For more info See the Full article


Kamau Austin
(c) AdPro Media Sales, Kamau Austin, Search Engine Buzz is written by Kamau Austin, for his online service Search Engine Plan.

Sunday, February 16, 2014

Kamau's eBiz Tips for Monetizing Your Website Once you have SEO and Social Media Traffic

All websites should serve at least 1 of 3 purposes: 1. make a sale; 2. collect an email address; 3. Be monetized by people clicking on its ads. ~

When building your email list always offer an ecourse, ezine, or ebook of real value. Use attractive graphics which imply richness & quality. ~

When building a website consider using a break out of frames script. Some sites web surfers visit try to brand themselves online by framing your site with their logo when people click away from their sites to your website. ~

Try to be as efficient & savvy as possible using server cache resources when building websites. Pull an often used graphic from 1 graphic source file to be used throughout your website.  ~

Web marketers & Business people online should SEE opportunities of scale. If you are reaching 100 web users a day & making 2 sales per 100 visitors then figure how to increase your sales conversion ratio as much as possible. Then learn how to drive 1000 site visitors to your website. ~

For your new websites try to use a Blog or (CMS) with rich interactive features like Word Press, Joomla, or ModX.

© Kamau's eBiz Tips for More Advice on Web Design and Online Marketing Contact Us


Friday, January 17, 2014

Don't forget to Set Up Bing Local Business Listings

Most Local businesses should definitely be listed in Google Places. Don't forget to also sign up for Bing with a 15% Search Market Share. ~


Although you might market and build a brand on Google, Facebook, and other social sites remember to create you own marketing platform. ~

Now is the time to get a serious Mobile phone strategy for your Biz. 23% of people in the US use mobile to surf the Internet. ~

Search engines are a good way to promote your business to web users looking proactively and specifically to find or buy your product or services. 

The reason search engines are such a good way to promote your business is because they send people to your website searching for exactly what you’re offering.

With literally Hundreds of BILLIONs of search inquiries performed on the major search engines every month your business needs a smart and focused search engine marketing strategy.

Even Facebook and Google are playing catch up in the mobile marketing game. You should start working on a mobile marketing plan today. 


©2014 Kamau's SEO & eBizTips ~