Wednesday, January 21, 2015

Put Your Local Business on the Map with 7 Powerful Web Platforms!

If you have a local business you must have some type of visibility on Google maps. Today it is imperative to have a visible local presence on search engines like Google, Bing, and Yahoo!

This is important not just because search engines are very popular (1.17 Billion unique users per month search on Google)  but also they integrate well into mobile applications on a cell phone which list local businesses.  Also Google utilizes satellite technology which give maps and even street views globally of local neighborhoods  businesses.

Therefore, you local business needs a local presence on the search engines and social media sites.  While at 1st glance it may seem improbable to get a good search engine presence in your community against hundreds of local businesses it isn't as difficult as you may think.

It probably isn't as difficult as you think because many local business people in traditional "brick and mortar" businesses may not know how to setup a popular high visibility campaign on search engines and social media.  Also a local business person with a viable business probably doesn't have a lot of time to list and promote their local business.

Finally they may be familiar with the popularity of search engines and mobile devices, to some extent, but since their business is some what successful already they may not fully understand how impactful search engines can be to their business.  Here are 7 things you should do ASAP to put your local business on the Map.

1. Setup a Google Local Business Page AKA G+ - and create your G+ account.  This digital platform has changed names a number of times.  But that doesn't change the fact your business has to have as prominent a placement in the marketing platform as possible. Click here and just do it if you haven't done so already for your business.

2. List Your business on Bing Places for Business - Bing is Microsoft's search engine and although it will probably never catch up to Google in terms of popularity in nevertheless receives about 15% of search engine traffic.  Remember 15% increases in your search traffic can mean the difference between profit and losses.  So to sign up for Bing Places for business click here 

3. List your local business on Yahoo! - Yahoo is aggressively trying to make a statement in the search engine place.  They are anxious to list your business.  Even if you only get 10% of your search engine traffic it may be worth it. Yahoo charges $29.99 a month now. If you're willing to pay that amount click here 

4. Post to local Facebook groups - Facebook has countless groups for neighborhoods all over the world.  You should search on Facebook and find groups in your area and post about your business to those local groups.  Some of the groups may have hundreds, thousands, or even tens of thousands of residents of your local area.

Even better write informative articles to help people in your community which your business addresses with benefits with a link to your website.  You may eventually let thousands of people in your area know about your local business if you are consistent promoting on Facebook groups.

5. Setup an Account on AGreaterTown.com - Another nice site many people should list their business is aGreaterTown.com.  You can list your business for free on their site with an anchor text link and get a little "Google juice".  If you aren't familiar with the importance of anchor text and getting links from other local sites contact me me at 973-298-6148 or visit my site Search Engine Plan.com to Reach me

6. Create a business profile on Storeboard - A great site for small local businesses listings also is Storeboard.com .  You can post about business on this local neighborhood themed website and also receive some "Google Juice!" You should list your business in their classified section especially if you are a business to business type company.

7. List your business on Craigslist - is still a good place to let people know about your local business although they are stingy with letting you put links to your website these days.  In your ads or local listings indicate that people should "google your business."  To look for your locality on Craigslist click here


Finally if you don't want people doing a Google satellite view of your home based business invest in a virtual address (not P.O. Boxes because Google and other search engine don't accept them for local business listings).  For example a good place you may want to look into a virtual address is like Mail Boxes Inc.

Although there are many more great hyper local sites to list your local business creating a digital presence on the above web platforms will get you on your way to putting your local business on the map!

Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.

If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 or contact him at Search Engine Plan


  

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