Tuesday, March 21, 2017

Your Personal Shortcomings Aside You Need Customers to Survive in Business

It is nice to listen to business coaches and consultants who teach you about overcoming your fears, procrastination, or sabotaging beliefs etc. That's all good but the bottom-line is in order to have a successful business you need customers and clients to survive.

Over 80% of business fail within a few years. While many business consultants and coaches will tell you about your personal shortcomings or unproductive mental state or some metaphysics stalling your business success, the reality is you have to have a viable product or service and a sizeable market or you will fail.

Conversely I've seen a number of business people who have personal short comings, some in abundance, and have successful businesses. That's because they understand their market and know how to corner it or capture the market. Overcoming your personal idiosyncrasies is great but you need good marketing to grow a business.

If you don't believe me notice how various ethnic groups can come into your community and treat you like a suspect when you shop but they stay in business. Aw huh. Think about it they too often treat you like crap but they have a booming business.

That's because they have you as a captive market and you almost have to buy from them. They have a strong marketing position on you is my point.

Most businesses invest between 5% to 20% of their ongoing revenues on marketing including advertising. One of the fastest customer and client acquisition forms of advertising I've seen work effectively in a short time frame is Google Pay-Per-Click (PPC) advertising. I've seen some of my clients double their business within a few months with Google PPC advertising.

In fact, I've gone to a client's business and activated their Google PPC ads and seen a barrage of calls start coming in at such a high rate the client and his staff couldn't even handle the phone calls! All just within a couple of minutes of me activating their ads.

This is why I try to get businesses in my community to use Google PPC to grow their businesses much faster. Sure you can grow your businesses eventually through word of mouth and free social media postings. If you have 5 years or more to get decent business knock yourself out.

Good luck on that. But those who are serious about growing their business as quickly as possible think again.

If you want to really boost your business quickly consider PPC advertising. Not only is a mind a terrible thing to waste but so is time.

Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.

If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 or contact him 
contact him at Search Engine Plan


Monday, March 20, 2017

Use Search To Find Prospective Customers on Their Cell Phones

We've literally become attached to the hip with our indispensible cell phones.  These cell phones organize our essential contacts, schedule us, give us directions, wake us up, connect us to conversations with loved ones and associates, and broadcast our daily lives to the world. Our cell phones and mobile devices are the epicenter to a myriad of tools we use to enhance our lives.

Also inadvertently to a large extent our cell phones have become a sales center to our desires, needs, and indulgences.  Cell phones today have the computing power of PCs a few years ago.

Concurrently, search engine and cellphone technology have become integral parts of our lives.  These convergent technologies help us explore new aspects of our lives as well as helping us connect with loved ones, business associates, and new opportunities like infinite information and insights.

Cell phones have become indispensable and to some users almost inseparable digital assistants with a countless array of apps to enhance people's lives.  Therefore, having a functionable and usable presence on a person's cellphone is valuable digital real estate on mobile digital devices like cellphones, tablets, and other mobile devices.

Google has made sure its search technology is well integrated into cellphone technology.  It has obviously spent a great deal of time and innovative prowess giving the highly personal tool the cellphone a very personalized search function.

Some of my clients in local businesses get over 80% or more of their calls from cellphones and mobile devices from Google.  So much so that Google is designing their search engine platform for cell phones 1st.

Also once a customer or client gets your phone number in their web page cache or contact app you have valuable real estate on their cell phones one of the most personal tools to your customers and clients.  Having a mobile and search engine strategy is critical to the success of your business.

Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.

If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 or contact him 
contact him at Search Engine Plan