Wednesday, May 10, 2017

Google Adwords Brings a New Revenue Stream to a Local Business

Thank God, I can work in a business where increasingly I can make a difference in my community with business and economic development. Maybe I'm crazy but I feel business development in our community is essential to improving our quality of life, property values, and recycling money, to strengthen the overall areas where we live.

It was nice to see how one of my clients recently, has been able to draw a lot of new business in the NYC pest control sector. My client Rodent Killers (RK), like a lot of traditional businesses, was skeptical about search engine advertising and digital marketing.


They advertised in the Yellow Book, Bluebook, etc. But the response was slow and nominal. So when I spoke to them about Google advertising they weren't familiar with search engine advertising. In short, they were very hesitant.

However, most of the online world, including people using computers, tablets, and increasingly smart phones search Google 1st for information, products, and services. Google gets 100 billion searches a month or 1.2 trillion a year. So these days you have to have a presence on Google to survive and a stronger presence to thrive.

We developed an ad campaign on Google that we refined over time. I just spoke to him last night and he is landing some new accounts in the Midtown Manhattan and village area in NYC that he wouldn't have reached without advertising. It feels so good to bring a new revenue stream to a neighborhood businesses.

If you need pest control services visit. http://www.RodentKillers.com . Inbox me if you'd like to discover how we can expand your business.

Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.

If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 or contact him 
contact him at Search Engine Plan




Tuesday, May 09, 2017

How Effective is Social Media for Restaurants?

I saw a social media contact with a large business following asking for social media marketers to help restaurant entrepreneurs. I commented after thinking to myself - social media for restaurants? Really?

Why not Google Adwords?  That's what I've had the best success for restaurants.  Social Media is disruptive advertising in that you have to grab people's attention and redirect them.

Why search for customers - when you can have your customer's search for you?  For instance a business owner with two pizzerias in Southeast Queens, NYC, was getting 100 deliveries a day at both his pizzerias.

I did search engine research and found out 70,000 people a month were searching for pizza delivery in his area.  I set him up with Google Adwords and within 2 years he is now averaging 250 deliveries a day in both restaurants or 500 deliveries a day total.  His average delivery is $15.  So he does about $7,500 a day in pizza deliveries.

We were able to increase his yearly sales over 1.3 million dollars in about 2 years.  And he has neighborhood pizzerias not a franchise in a national chain.

Also Grub Hub does a huge business for restaurants.  That's where the action is search marketing for restaurants.

I have over 12,000 contacts in social media and no way they have the revenue generation of people looking for specific products like a search engine.  People on social media mostly argue about hot topics or communicate with friends.

Social media is mostly branding and customer service.  Restaurants should 1st have a strong search engine plan in place for promotion and marketing.

Bio: Search Engine Buzz is Published by DadPreneur Kamau Austin. Kamau is a popular Blogger, Writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.

If you need web design, blogging, search engine or social media promotion call him at 973-298-6148 or contact him 
contact him at Search Engine Plan