If you're in an industry where the business owners don't traditionally use digital advertising or promotion (like search engines and social media) you should considering becoming a pioneer and doing it. You could actually corner the market on a local or niche industry that way.
For instance recently I approached upscale hair salons in my area, which of course usually survive on word of mouth and referrals. Salons in our community almost have a captive market because most people have to have their hair cut or styled.
Therefore, most of the business owners weren't open to it. They feel they don't need it. If fact some got down right nasty towards me for even suggesting the idea.
